You Don't Have a Coaching Problem!

What you have is a Business Problem.

You've spent money on certification.

You've listened to the podcasts.

You've watched the ALL OF THE trainings.

Maybe, You've posted on social media. (or maybe Canva is keeping you from doing that)

You've told people you're a coach.

And yet...

You're still wondering where your next client is coming from.

If that sounds familiar, you're not alone.

Most coaches don't struggle because they aren't good coaches.

They struggle because nobody ever taught them the business of coaching.

This Workshop Is For You If:

✔ You've been certified but aren't consistently signing clients

✔ You're creating content but not getting conversations

✔ You're not sure who you help or how to talk about what you do

✔ You feel like you're working hard but not gaining traction

✔ You're tired of consuming information and ready to take action

What We’ll Cover

This isn't a "sit and take notes" training. This is a "take action while you watch" experience.

During our time together, you will score your business from 1–10 in these five critical areas:

  • A Clear Person: Identifying exactly who you help so they know you’re talking to them.

  • A Clear Problem: Describing the specific solution your clients are desperate to find.

  • A Clear Message: Crafting a one-sentence explanation of the transformation you provide.

  • A Clear Offer: Designing an offer so simple that your clients can explain it to their friends

  • A Clear Path to Clients: Moving from "waiting for clients" to creating a consistent bridge for them to find you


"Shanna helped me cut through the noise so I was able to focus on what I really needed to be working on while launching my coaching business. I was able to move forward confidently!"

— Nancy, FSA Alumna

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 Business of Coaching Workshop
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Live and Interactive via Zoom

July 13, 2026

9am PT/10am MT/11am CT/12pm ET

A replay will be sent out after the workshop.

Hi, I'm Shanna.

When I started coaching, I quickly realized that learning how to coach and learning how to build a coaching business were two completely different things.

Over the last several years I've built my coaching practice, helped coaches gain clarity, sign clients, and create businesses that align with their values and lives.

In this workshop I'll share the same foundational framework I teach inside Full Steam Ahead.

Join the
 Business of Coaching Workshop
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The Outcome: Clarity and Momentum

By the end of this workshop, you won't just have a list of ideas. You will have:

A Clear Next Step: You'll know exactly what to focus on next instead of trying to fix everything at once.


"Shanna's knowledge of the 'how-to' with all things related to technology is imparted in simple, doable steps. She breaks it all down well and offers suggestions based on your plans and desires for your business."

Client

Join the
 Business of Coaching Workshop
Thank you for subscribing!

After you register:

  1. You'll receive the Zoom link by email.

  2. Attend live and complete the workshop exercises.

  3. Leave with a clear understanding of your biggest business bottleneck.

  4. Receive the replay and workbook.

  5. Decide on your next best step.

And, just in case…

You want to attend the workshop AND you already know you want to join Full Steam Ahead for the August Cohort, you can sign up here → August FSA

The price goes up after July 15!!