Past Workshop Replays

Descri[Shanna Pyzer | shannapyzer.com] 12:01:55

Welcome!

[Shanna Pyzer | shannapyzer.com] 12:01:58

Welcome, welcome, welcome!

[Shanna Pyzer | shannapyzer.com] 12:01:59

Okay, number one.

[Shanna Pyzer | shannapyzer.com] 12:02:02

Let's just address.

[Shanna Pyzer | shannapyzer.com] 12:02:05

Let's just address the thing!

[Shanna Pyzer | shannapyzer.com] 12:02:07

So, I had scheduled this call for right now,

[Shanna Pyzer | shannapyzer.com] 12:02:12

And then, somehow,

[Shanna Pyzer | shannapyzer.com] 12:02:15

totally missed that all of the marketing

[Shanna Pyzer | shannapyzer.com] 12:02:20

had a different time on it.

[Shanna Pyzer | shannapyzer.com] 12:02:22

So, number one…

[Shanna Pyzer | shannapyzer.com] 12:02:25

No. Number two is, I apologize for that.

[Shanna Pyzer | shannapyzer.com] 12:02:29

Number one is…

[Shanna Pyzer | shannapyzer.com] 12:02:32

Let that just be…

[Shanna Pyzer | shannapyzer.com] 12:02:34

an example of, it is okay.

[Shanna Pyzer | shannapyzer.com] 12:02:38

To make mistakes,

[Shanna Pyzer | shannapyzer.com] 12:02:40

And it's part of the process. You're gonna make mistakes,

[Shanna Pyzer | shannapyzer.com] 12:02:43

It's part of the process, it's totally fine.

[Shanna Pyzer | shannapyzer.com] 12:02:48

And…

[Shanna Pyzer | shannapyzer.com] 12:02:50

Um, I… I just said to my clients,

[Shanna Pyzer | shannapyzer.com] 12:02:54

yesterday, like, I'm… I'm always aware of, especially when in the coaching coaches and on business stuff,

[Shanna Pyzer | shannapyzer.com] 12:03:04

I'm always aware that

[Shanna Pyzer | shannapyzer.com] 12:03:07

I'm not only, like, teaching, mentoring, helping, whatever, I am also, like, I'm doing this work.

[Shanna Pyzer | shannapyzer.com] 12:03:14

And I… I'm aware that I'm being watched.

[Shanna Pyzer | shannapyzer.com] 12:03:17

as I do the work, and I want to be an example

[Shanna Pyzer | shannapyzer.com] 12:03:24

It's not going to be perfect, and you just keep going.

[Shanna Pyzer | shannapyzer.com] 12:03:26

And you let that be okay.

[Shanna Pyzer | shannapyzer.com] 12:03:29

So, there you have that.

[Shanna Pyzer | shannapyzer.com] 12:03:31

Um, so, because I had the time wrong on all of this stuff, I imagine…

[Shanna Pyzer | shannapyzer.com] 12:03:38

Um, some of the people that had planned on being here won't be able to be here, which is fine.

[Shanna Pyzer | shannapyzer.com] 12:03:45

Um, I have…

[Shanna Pyzer | shannapyzer.com] 12:03:48

I'm playing around with the settings in Zoom.

[Shanna Pyzer | shannapyzer.com] 12:03:55

And I think I have this on focus mode.

[Shanna Pyzer | shannapyzer.com] 12:03:58

And I think…

[Shanna Pyzer | shannapyzer.com] 12:04:01

that you can only chat to me.

[Shanna Pyzer | shannapyzer.com] 12:04:04

But I'm not positive.

[Shanna Pyzer | shannapyzer.com] 12:04:06

So does that mean I can't chat to you?

[Shanna Pyzer | shannapyzer.com] 12:04:11

I don't know. I'm just… I'm figuring things out as I go. How about that?

[Shanna Pyzer | shannapyzer.com] 12:04:17

And, um…

[Shanna Pyzer | shannapyzer.com] 12:04:20

I thought… I also thought that I had put…

[Shanna Pyzer | shannapyzer.com] 12:04:25

The…

[Shanna Pyzer | shannapyzer.com] 12:04:26

a different graphic in the Zoom meeting when you first came on.

[Shanna Pyzer | shannapyzer.com] 12:04:35

So, and it had the link to the workbook, so I'm gonna put the link to the workbook in the chat.

[Shanna Pyzer | shannapyzer.com] 12:04:42

And we won't be using it right away, but…

[Shanna Pyzer | shannapyzer.com] 12:04:46

I want to put it in there. Can you see?

[Shanna Pyzer | shannapyzer.com] 12:04:48

the chat, can you see the workbook in the chat?

[Shanna Pyzer | shannapyzer.com] 12:04:50

Perfect. Okay, so what it's gonna do when you open that, it's going to prompt you…

[Shanna Pyzer | shannapyzer.com] 12:04:55

to create a copy,

[Shanna Pyzer | shannapyzer.com] 12:04:57

to make a copy of it, so you go to File,

[Shanna Pyzer | shannapyzer.com] 12:05:02

Um…

[Shanna Pyzer | shannapyzer.com] 12:05:06

You go to File, thank you for that, Tiffany.

[Shanna Pyzer | shannapyzer.com] 12:05:10

File, make a copy, and then it will save a copy of it in your Google Drive.

[Shanna Pyzer | shannapyzer.com] 12:05:19

And that way, it is your very own workbook for you to use.

[Shanna Pyzer | shannapyzer.com] 12:05:23

Okay,

[Shanna Pyzer | shannapyzer.com] 12:05:25

Now, I am… I'm trying something new. I haven't used…

[Shanna Pyzer | shannapyzer.com] 12:05:31

I haven't used slides for quite a while.

[Shanna Pyzer | shannapyzer.com] 12:05:36

in my… in a workshop.

[Shanna Pyzer | shannapyzer.com] 12:05:44

So, we're gonna see…

[Shanna Pyzer | shannapyzer.com] 12:05:50

I wanted to go back to the beginning.

[Shanna Pyzer | shannapyzer.com] 12:05:57

Okay.

[Shanna Pyzer | shannapyzer.com] 12:06:00

I want to slideshow…

[Shanna Pyzer | shannapyzer.com] 12:06:02

Use camera in the slideshow, and share screen.

[Shanna Pyzer | shannapyzer.com] 12:06:06

See how this works.

[Shanna Pyzer | shannapyzer.com] 12:06:15

Do you see the lead magnet?

[Shanna Pyzer | shannapyzer.com] 12:06:19

opt-in and freebies on my screen.

[Shanna Pyzer | shannapyzer.com] 12:06:22

Perfect.

[Shanna Pyzer | shannapyzer.com] 12:06:24

Can you see me anywhere on the screen?

[Shanna Pyzer | shannapyzer.com] 12:06:26

You can? Okay.

[Shanna Pyzer | shannapyzer.com] 12:06:28

Um, okay, so…

[Shanna Pyzer | shannapyzer.com] 12:06:32

All that to say, welcome!

[Shanna Pyzer | shannapyzer.com] 12:06:35

to the lead magnet, opt-ins, and freebies. Oh my!

[Shanna Pyzer | shannapyzer.com] 12:06:38

workshop. We are going to work on creating either your first lead magnet,

[Shanna Pyzer | shannapyzer.com] 12:06:46

Or… your next lead magnet, if you already created

[Shanna Pyzer | shannapyzer.com] 12:06:49

any in the past.

[Shanna Pyzer | shannapyzer.com] 12:06:52

Um, or it's just gonna be helpful information, but I like to…

[Shanna Pyzer | shannapyzer.com] 12:06:58

Anything that I do, I like it to be practical, applicable,

[Shanna Pyzer | shannapyzer.com] 12:07:02

and take action… take actionable on it. Actionable.

[Shanna Pyzer | shannapyzer.com] 12:07:06

So, it's not just for learning,

[Shanna Pyzer | shannapyzer.com] 12:07:09

Um, but it is to apply.

[Shanna Pyzer | shannapyzer.com] 12:07:13

So…

[Shanna Pyzer | shannapyzer.com] 12:07:15

By the end of this workshop, you will decide what your lead magnet is going to be.

[Shanna Pyzer | shannapyzer.com] 12:07:19

Know exactly what you're going to create, and…

[Shanna Pyzer | shannapyzer.com] 12:07:24

not only commit to building that this week, but we're gonna start doing it

[Shanna Pyzer | shannapyzer.com] 12:07:28

Um, right here in the workshop.

[Shanna Pyzer | shannapyzer.com] 12:07:32

Um, so there's that. Okay, can you see me in the…

[Shanna Pyzer | shannapyzer.com] 12:07:39

in the thing now?

[Shanna Pyzer | shannapyzer.com] 12:07:43

Uh, I won't.

[Shanna Pyzer | shannapyzer.com] 12:07:46

There we go. All right.

[Shanna Pyzer | shannapyzer.com] 12:07:49

Okay, so…

[Shanna Pyzer | shannapyzer.com] 12:07:51

As a check-in, and I think I'm looking at all of the… whoa.

[Shanna Pyzer | shannapyzer.com] 12:07:56

Yeah. I'm looking at everyone that's here right now, and I think you're all pretty much in life mentoring school.

[Shanna Pyzer | shannapyzer.com] 12:08:06

So, I would like you to put in the chat if…

[Shanna Pyzer | shannapyzer.com] 12:08:10

you… if this is your very first workshop, or your very first

[Shanna Pyzer | shannapyzer.com] 12:08:16

experience working with me at all.

[Shanna Pyzer | shannapyzer.com] 12:08:18

Um, I would like to know that, or…

[Susan Jenkins] 12:08:21

Chat is disabled.

[Shanna Pyzer | shannapyzer.com] 12:08:24

Oh, because you can… you can only chat to me.

[Shanna Pyzer | shannapyzer.com] 12:08:27

If you click on New Chat,

[Shanna Pyzer | shannapyzer.com] 12:08:30

I think. Maybe?

[Shanna Pyzer | shannapyzer.com] 12:08:33

Maybe, maybe?

[Shanna Pyzer | shannapyzer.com] 12:08:36

I would… I was looking to see, like, is there anybody, but I think everybody here is pretty much…

[Shanna Pyzer | shannapyzer.com] 12:08:44

in life mentoring school. So…

[Shanna Pyzer | shannapyzer.com] 12:08:46

That works too. Good to know.

[Shanna Pyzer | shannapyzer.com] 12:08:50

Okay.

[Julie Kistenmacher] 12:08:52

Minds us chat disabled also on the bottom of it, when I go to…

[Shanna Pyzer | shannapyzer.com] 12:08:56

I think… I have it set so you can only chat to me.

[Shanna Pyzer | shannapyzer.com] 12:09:00

I've been… I was like, ooh, what's this? Let's play around.

[Shanna Pyzer | shannapyzer.com] 12:09:08

Okay, so we are talking about…

[Shanna Pyzer | shannapyzer.com] 12:09:13

So, I just know I won't even ask. They have to click your name and THEN can chat to me. Okay.

[Shanna Pyzer | shannapyzer.com] 12:09:18

So we'll just… we'll skip those check-ins.

[Shanna Pyzer | shannapyzer.com] 12:09:21

How about that?

[Shanna Pyzer | shannapyzer.com] 12:09:23

And welcome, Michelle.

[Shanna Pyzer | shannapyzer.com] 12:09:25

Okay, so what is a lead magnet?

[Shanna Pyzer | shannapyzer.com] 12:09:29

It is a simple, valuable resource.

[Shanna Pyzer | shannapyzer.com] 12:09:33

that you create and provide.

[Shanna Pyzer | shannapyzer.com] 12:09:37

to people,

[Shanna Pyzer | shannapyzer.com] 12:09:38

that, um…

[Shanna Pyzer | shannapyzer.com] 12:09:41

is in your target audience.

[Shanna Pyzer | shannapyzer.com] 12:09:45

To help them to solve a specific problem.

[Shanna Pyzer | shannapyzer.com] 12:09:49

So, you are providing a simple solution to a simple problem.

[Shanna Pyzer | shannapyzer.com] 12:09:55

That somebody in your target audience is experiencing.

[Shanna Pyzer | shannapyzer.com] 12:10:00

They opt in…

[Shanna Pyzer | shannapyzer.com] 12:10:02

To get your resource,

[Shanna Pyzer | shannapyzer.com] 12:10:05

The resources delivered to them somehow, and they are added to your email list.

[Susan Jenkins] 12:10:07

Oh, now I'm really there.

[Susan Jenkins] 12:10:10

Are you in the middle of stuff?

[Susan Jenkins] 12:10:13

We were at 2 Eastern?

[Susan Jenkins] 12:10:14

Yeah

[Shanna Pyzer | shannapyzer.com] 12:10:19

Um, they opt in to get it.

[Shanna Pyzer | shannapyzer.com] 12:10:21

You deliver it, and then they are on your email list.

[Shanna Pyzer | shannapyzer.com] 12:10:26

Then you have access to them.

[Shanna Pyzer | shannapyzer.com] 12:10:28

It's an invitation for them.

[Shanna Pyzer | shannapyzer.com] 12:10:30

to take the next step to get to know you better. It's your front door.

[Shanna Pyzer | shannapyzer.com] 12:10:35

So, we have…

[Shanna Pyzer | shannapyzer.com] 12:10:38

Um, and I'll… actually, I'm not gonna jump ahead of myself.

[Shanna Pyzer | shannapyzer.com] 12:10:42

Stay on track!

[Shanna Pyzer | shannapyzer.com] 12:10:47

According to Alex Hermozy, this is Alex Hermosei's definition, a lead magnet

[Shanna Pyzer | shannapyzer.com] 12:10:53

is a complete solution.

[Shanna Pyzer | shannapyzer.com] 12:10:57

to a narrow problem.

[Shanna Pyzer | shannapyzer.com] 12:11:00

Given away at a significantly reduced rate or for free.

[Shanna Pyzer | shannapyzer.com] 12:11:04

To attract ideal customers.

[Shanna Pyzer | shannapyzer.com] 12:11:08

Once… once the lead magnet solves that narrow problem,

[Shanna Pyzer | shannapyzer.com] 12:11:13

It reveals the next problem.

[Shanna Pyzer | shannapyzer.com] 12:11:16

And your program…

[Shanna Pyzer | shannapyzer.com] 12:11:19

your coaching.

[Shanna Pyzer | shannapyzer.com] 12:11:20

is the solution to the actual bigger problem.

[Shanna Pyzer | shannapyzer.com] 12:11:26

So, this is getting them into…

[Shanna Pyzer | shannapyzer.com] 12:11:31

This is getting them into…

[Shanna Pyzer | shannapyzer.com] 12:11:34

problem-solving mode.

[Shanna Pyzer | shannapyzer.com] 12:11:38

And then revealing to them more problems that your coaching is going to help them with.

[Shanna Pyzer | shannapyzer.com] 12:11:48

It can be a checklist,

[Shanna Pyzer | shannapyzer.com] 12:11:50

It can be a guide, it can be a short training,

[Shanna Pyzer | shannapyzer.com] 12:11:55

an email series?

[Shanna Pyzer | shannapyzer.com] 12:11:57

like, um…

[Shanna Pyzer | shannapyzer.com] 12:11:59

I mean, we all have examples of these.

[Shanna Pyzer | shannapyzer.com] 12:12:02

A curated list. That could be a list of Bible verses when you're feeling

[Shanna Pyzer | shannapyzer.com] 12:12:10

blah. Or when you're going into midlife, or empty nesting,

[Shanna Pyzer | shannapyzer.com] 12:12:15

A curated list of Bible verses, or a curated list of books,

[Shanna Pyzer | shannapyzer.com] 12:12:20

for people in your target audience. It can be a quiz, which there are

[Shanna Pyzer | shannapyzer.com] 12:12:27

Um, there's software to help you generate

[Shanna Pyzer | shannapyzer.com] 12:12:30

a quiz. So, it can be a lot of different things.

[Shanna Pyzer | shannapyzer.com] 12:12:35

And that just reminds me, somebody's… I don't know who it was, somebody signed up for one of my old…

[Shanna Pyzer | shannapyzer.com] 12:12:40

Lead magnets, and it was a video.

[Shanna Pyzer | shannapyzer.com] 12:12:43

called How You… how…

[Shanna Pyzer | shannapyzer.com] 12:12:45

what was it? You Can Worry Less, and somebody opted into it this week, and I'm like,

[Shanna Pyzer | shannapyzer.com] 12:12:50

Where did they even find that to opt into it? And…

[Shanna Pyzer | shannapyzer.com] 12:12:54

Is it even still linked up? So, note to self, I need to go back and look at that.

[Shanna Pyzer | shannapyzer.com] 12:13:01

Okay, what…

[Shanna Pyzer | shannapyzer.com] 12:13:03

As we talk about these things,

[Shanna Pyzer | shannapyzer.com] 12:13:08

as, like, one of these things,

[Shanna Pyzer | shannapyzer.com] 12:13:11

that you decide on.

[Shanna Pyzer | shannapyzer.com] 12:13:14

to solve a narrow problem.

[Shanna Pyzer | shannapyzer.com] 12:13:18

that somebody in your target audience

[Shanna Pyzer | shannapyzer.com] 12:13:22

your ideal client is dealing with.

[Shanna Pyzer | shannapyzer.com] 12:13:24

Anything coming up?

[Shanna Pyzer | shannapyzer.com] 12:13:27

And you can unmute, or you can figure out how to do the chat, and chat it to me.

[Shanna Pyzer | shannapyzer.com] 12:13:37

Any ideas?

[Anna Barton] 12:13:39

I'm looking mine up. This is Anna, I'm looking mine up online, the hidden cost of… I'll do it later, and it's a little flipbook, and…

[Anna Barton] 12:13:49

You can see…

[Anna Barton] 12:13:51

What happens when you keep putting off things that you say you're gonna do?

[Anna Barton] 12:13:56

However, this is just a form

[Anna Barton] 12:13:59

And if somebody is not on my actual website, or hasn't received my email,

[Anna Barton] 12:14:07

They won't know that it exists.

[Anna Barton] 12:14:10

And most people are not on my website. People are on Substack, so I need to find out how to get a URL or get a way to share this to

[Anna Barton] 12:14:19

Substack.

[Anna Barton] 12:14:21

Or someplace else.

[Shanna Pyzer | shannapyzer.com] 12:14:22

Yes. Yes.

[Shanna Pyzer | shannapyzer.com] 12:14:23

So, and the lead magnet is…

[Shanna Pyzer | shannapyzer.com] 12:14:26

for people out in the world,

[Shanna Pyzer | shannapyzer.com] 12:14:30

that somehow come across. So, it can be, and I'll get to this

[Shanna Pyzer | shannapyzer.com] 12:14:34

farther down, too.

[Shanna Pyzer | shannapyzer.com] 12:14:36

the delivery of it, of the lead magnet,

[Shanna Pyzer | shannapyzer.com] 12:14:41

is done in several different ways. Social media,

[Shanna Pyzer | shannapyzer.com] 12:14:45

Substack, it's… that's the inviting them in.

[Shanna Pyzer | shannapyzer.com] 12:14:49

like, you're making an offer. You're…

[Shanna Pyzer | shannapyzer.com] 12:14:52

lead magnet is…

[Shanna Pyzer | shannapyzer.com] 12:14:54

a free offer.

[Anna Barton] 12:14:56

Yes.

[Shanna Pyzer | shannapyzer.com] 12:14:57

Or if you're going to charge for it, it's a low, a very low price offer.

[Shanna Pyzer | shannapyzer.com] 12:15:02

So, this workshop is a lead magnet.

[Shanna Pyzer | shannapyzer.com] 12:15:05

And I put out on the socials everywhere,

[Anna Barton] 12:15:05

Yes.

[Shanna Pyzer | shannapyzer.com] 12:15:08

sign up for this workshop.

[Shanna Pyzer | shannapyzer.com] 12:15:11

It's a lead magnet.

[Anna Barton] 12:15:13

Okay.

[Shanna Pyzer | shannapyzer.com] 12:15:13

So, yeah, so we need to find out… we need to… and that's where making offers…

[Shanna Pyzer | shannapyzer.com] 12:15:19

Anna Barton. You can make offers to get that free resource.

[Anna Barton] 12:15:21

Yes.

[Anna Barton] 12:15:25

Okay, I need… I need to figure out how to get it from point A to point B, and I need to figure that out, like, today, before I go into town. Okay.

[Shanna Pyzer | shannapyzer.com] 12:15:26

Yes?

[Shanna Pyzer | shannapyzer.com] 12:15:35

Okay, you can do that.

[Anna Barton] 12:15:35

Thanks.

[Shanna Pyzer | shannapyzer.com] 12:15:36

Yes.

[Shanna Pyzer | shannapyzer.com] 12:15:39

Okay, we have a lead magnet…

[Shanna Pyzer | shannapyzer.com] 12:15:42

A quick… a setup QuickBooks for accounting system.

[Shanna Pyzer | shannapyzer.com] 12:15:47

A lead magnet, 5 best practices for small business owners,

[Shanna Pyzer | shannapyzer.com] 12:15:52

I have, um… what are… I have a lot of different lead magnets. I have…

[Shanna Pyzer | shannapyzer.com] 12:15:57

a… I have a habit tracker, just like a simple habit tracker that I have used as a lead magnet.

[Shanna Pyzer | shannapyzer.com] 12:16:02

Right now, my main… like, if somebody comes and finds me, my… they…

[Shanna Pyzer | shannapyzer.com] 12:16:09

will opt in to my planning pages.

[Shanna Pyzer | shannapyzer.com] 12:16:11

I have a lead magnet from

[Shanna Pyzer | shannapyzer.com] 12:16:13

my book, and I have a lead magnet from my planner.

[Shanna Pyzer | shannapyzer.com] 12:16:18

Um, I've had, like I said, I've had a video lead magnet. Most of them have been PDFs or workshops.

[Shanna Pyzer | shannapyzer.com] 12:16:27

You can do a super quick

[Shanna Pyzer | shannapyzer.com] 12:16:31

a short video teaching.

[Shanna Pyzer | shannapyzer.com] 12:16:33

That could be the… the…

[Shanna Pyzer | shannapyzer.com] 12:16:35

Leaf Magnet, a 5-minute mind reset, yes, perfect.

[Shanna Pyzer | shannapyzer.com] 12:16:40

It can be audio messages that you… that you drip out via email, or…

[Shanna Pyzer | shannapyzer.com] 12:16:46

if you… you can use, like, Hello Audio or something,

[Shanna Pyzer | shannapyzer.com] 12:16:49

to do that. So…

[Shanna Pyzer | shannapyzer.com] 12:16:51

Get your mind… your brain thinking, what is one narrow…

[Shanna Pyzer | shannapyzer.com] 12:16:56

problem I can solve.

[Shanna Pyzer | shannapyzer.com] 12:17:00

with a lead magnet. A project planning guide and worksheet. Yes.

[Shanna Pyzer | shannapyzer.com] 12:17:11

And you want it to be simple,

[Shanna Pyzer | shannapyzer.com] 12:17:14

clear and focused. We're not trying to create some…

[Shanna Pyzer | shannapyzer.com] 12:17:17

Huge thing here.

[Shanna Pyzer | shannapyzer.com] 12:17:21

Simple, clear, and focused.

[Shanna Pyzer | shannapyzer.com] 12:17:25

I totally… I… I didn't even pull up my notes.

[Shanna Pyzer | shannapyzer.com] 12:17:29

Okay, just keep going.

[Shanna Pyzer | shannapyzer.com] 12:17:31

Um, you want it focused on one problem,

[Shanna Pyzer | shannapyzer.com] 12:17:34

And it offers a quick win.

[Shanna Pyzer | shannapyzer.com] 12:17:37

You want them to be able to use this thing,

[Shanna Pyzer | shannapyzer.com] 12:17:42

And get a quick win.

[Shanna Pyzer | shannapyzer.com] 12:17:48

Why? Why do you want to lead magnet?

[Shanna Pyzer | shannapyzer.com] 12:17:51

Because an email list is…

[Shanna Pyzer | shannapyzer.com] 12:17:54

which you're…

[Shanna Pyzer | shannapyzer.com] 12:17:56

You put the lead magnet out there,

[Shanna Pyzer | shannapyzer.com] 12:17:58

You say, I have this thing to help you with…

[Shanna Pyzer | shannapyzer.com] 12:18:03

la-la-la, here's where you get it.

[Shanna Pyzer | shannapyzer.com] 12:18:05

They put in their email address,

[Shanna Pyzer | shannapyzer.com] 12:18:07

They hit submit, and then they get added to your email list.

[Shanna Pyzer | shannapyzer.com] 12:18:12

So now, you have somebody…

[Shanna Pyzer | shannapyzer.com] 12:18:15

that you can contact directly.

[Shanna Pyzer | shannapyzer.com] 12:18:18

Anytime you want to.

[Shanna Pyzer | shannapyzer.com] 12:18:20

of course, you want to be responsible with that.

[Shanna Pyzer | shannapyzer.com] 12:18:23

You don't want to overload them. You don't want to…

[Shanna Pyzer | shannapyzer.com] 12:18:26

use it irresponsibly.

[Shanna Pyzer | shannapyzer.com] 12:18:28

But your email list gives you direct access to their inbox.

[Shanna Pyzer | shannapyzer.com] 12:18:34

Social media…

[Shanna Pyzer | shannapyzer.com] 12:18:36

is…

[Shanna Pyzer | shannapyzer.com] 12:18:40

it's kind of, like, you could think about, like, your social media following,

[Shanna Pyzer | shannapyzer.com] 12:18:44

as your, um, as your leads or your warm market, because they've opted in to follow you.

[Shanna Pyzer | shannapyzer.com] 12:18:51

But…

[Shanna Pyzer | shannapyzer.com] 12:18:53

people in your social media feed that are following you,

[Shanna Pyzer | shannapyzer.com] 12:18:58

are only seeing posts according to what the algorithm

[Shanna Pyzer | shannapyzer.com] 12:19:02

is doing. So, people that follow you are not seeing all of your stuff.

[Shanna Pyzer | shannapyzer.com] 12:19:09

And if they are, they might see it two weeks from now.

[Shanna Pyzer | shannapyzer.com] 12:19:13

It's getting buried in all of the other people that they follow.

[Shanna Pyzer | shannapyzer.com] 12:19:18

So, but your email list…

[Shanna Pyzer | shannapyzer.com] 12:19:21

You can contact them directly, anytime.

[Shanna Pyzer | shannapyzer.com] 12:19:24

You send them an email, it goes directly to them.

[Shanna Pyzer | shannapyzer.com] 12:19:28

And…

[Shanna Pyzer | shannapyzer.com] 12:19:30

If…

[Shanna Pyzer | shannapyzer.com] 12:19:32

Instagram goes out, and really even Substack.

[Shanna Pyzer | shannapyzer.com] 12:19:36

No, not Substack. If Instagram blocks you,

[Shanna Pyzer | shannapyzer.com] 12:19:39

you don't have access to your followers anymore.

[Shanna Pyzer | shannapyzer.com] 12:19:43

Facebook… Facebook blocks you or goes down, you don't have access to your followers anymore.

[Shanna Pyzer | shannapyzer.com] 12:19:48

That is, like, you are… you are operating on…

[Shanna Pyzer | shannapyzer.com] 12:19:52

rented real estate there.

[Shanna Pyzer | shannapyzer.com] 12:19:54

You own your email list.

[Shanna Pyzer | shannapyzer.com] 12:19:56

You have control over your email list once somebody opts in to that.

[Shanna Pyzer | shannapyzer.com] 12:20:02

And they can unsubscribe, and they're just opting out, and that's not a problem.

[Shanna Pyzer | shannapyzer.com] 12:20:07

But the lead magnet is helping you to grow a list of people,

[Shanna Pyzer | shannapyzer.com] 12:20:11

that have said, hey, I'm interested in what you're doing,

[Shanna Pyzer | shannapyzer.com] 12:20:15

I want to know more, I want to learn more, I want to hear from you.

[Shanna Pyzer | shannapyzer.com] 12:20:23

Um, and something just popped in my mind, and I… it went… popped right in and out of my head.

[Shanna Pyzer | shannapyzer.com] 12:20:31

in those same… and… and social media is great for

[Shanna Pyzer | shannapyzer.com] 12:20:35

building your email list to put out that free offer, that lead magnet, to get people to opt in.

[Shanna Pyzer | shannapyzer.com] 12:20:42

to the next step, here's the next step in

[Shanna Pyzer | shannapyzer.com] 12:20:47

the client journey of meeting me for the very first time,

[Shanna Pyzer | shannapyzer.com] 12:20:51

And getting to be my client, paying me for my services, here's the next step.

[Shanna Pyzer | shannapyzer.com] 12:20:57

the lead magnet.

[Shanna Pyzer | shannapyzer.com] 12:21:00

And you can…

[Shanna Pyzer | shannapyzer.com] 12:21:03

build relationship with the people on your email list. They get to know you,

[Shanna Pyzer | shannapyzer.com] 12:21:09

Um, the recent pro…

[Shanna Pyzer | shannapyzer.com] 12:21:12

Reciprocity is…

[Shanna Pyzer | shannapyzer.com] 12:21:15

Um…

[Shanna Pyzer | shannapyzer.com] 12:21:16

debatable.

[Shanna Pyzer | shannapyzer.com] 12:21:18

But it's more important to have them in your email list to build that relationship than to be visible on social media.

[Shanna Pyzer | shannapyzer.com] 12:21:33

Okay. Now…

[Shanna Pyzer | shannapyzer.com] 12:21:36

Let's do some workshopping.

[Shanna Pyzer | shannapyzer.com] 12:21:39

Go ahead and open your workbook.

[Shanna Pyzer | shannapyzer.com] 12:21:44

And I can… I'll put the link…

[Shanna Pyzer | shannapyzer.com] 12:21:48

in the chat again…

[Shanna Pyzer | shannapyzer.com] 12:21:55

And again, you… when you open the workbook, it's going to prompt you to make a copy of it.

[Shanna Pyzer | shannapyzer.com] 12:22:19

Um…

[Shanna Pyzer | shannapyzer.com] 12:22:23

Laura, I think…

[Shanna Pyzer | shannapyzer.com] 12:22:27

We can work on that.

[Shanna Pyzer | shannapyzer.com] 12:22:29

Because the lead magnet is going to be where they… and, I mean, you can collect…

[Shanna Pyzer | shannapyzer.com] 12:22:35

their email address and manually add it to your email list if they

[Shanna Pyzer | shannapyzer.com] 12:22:40

are, um… if they express that they want to be added to your email list.

[Shanna Pyzer | shannapyzer.com] 12:22:46

I have had… I did a live…

[Shanna Pyzer | shannapyzer.com] 12:22:49

Um… a live presentation back in September, and I had a physical, like, I had a physical list. They could sign up physically on my list.

[Shanna Pyzer | shannapyzer.com] 12:22:59

And then I added them into my email list.

[Shanna Pyzer | shannapyzer.com] 12:23:06

So if you're making an offer at a

[Shanna Pyzer | shannapyzer.com] 12:23:08

at a vendor fair, so…

[Shanna Pyzer | shannapyzer.com] 12:23:11

Laura's saying…

[Shanna Pyzer | shannapyzer.com] 12:23:13

that, um, she's making an offer at a fitness vendor fair, and hopefully they'll send me their email address for follow-up.

[Shanna Pyzer | shannapyzer.com] 12:23:20

I would have a sign up right there, or a QR code for them to get on your list.

[Shanna Pyzer | shannapyzer.com] 12:23:30

And you could have some kind of free lead magnet to offer them to.

[Shanna Pyzer | shannapyzer.com] 12:23:36

Okay, I'm gonna stop sharing.

[Shanna Pyzer | shannapyzer.com] 12:23:41

And…

[Shanna Pyzer | shannapyzer.com] 12:23:44

I'm gonna look at the workbook.

[Shanna Pyzer | shannapyzer.com] 12:23:48

Do you want me to bring the workbook up onto… do you want me to share the workbook, or do you guys have access to it?

[Shanna Pyzer | shannapyzer.com] 12:23:58

Should I share my screen?

[lstabile] 12:24:00

Yes.

[Shanna Pyzer | shannapyzer.com] 12:24:00

Are you good? Do you want me to share my screen?

[Shanna Pyzer | shannapyzer.com] 12:24:06

I can do that.

[Shanna Pyzer | shannapyzer.com] 12:24:15

Okay.

[Shanna Pyzer | shannapyzer.com] 12:24:17

Feed magnet… I wonder if I could…

[Shanna Pyzer | shannapyzer.com] 12:24:22

I do not believe.

[Shanna Pyzer | shannapyzer.com] 12:24:24

Okay.

[Shanna Pyzer | shannapyzer.com] 12:24:26

So building the front door to your practice. The lead magnet is like the front door. They see you on social media,

[Shanna Pyzer | shannapyzer.com] 12:24:33

Or, um, wherever.

[Shanna Pyzer | shannapyzer.com] 12:24:36

And… then they're scrolling, but they need to know, what is the next step?

[Shanna Pyzer | shannapyzer.com] 12:24:41

The next step is you open the door to them.

[Shanna Pyzer | shannapyzer.com] 12:24:44

And that is your lead magnet.

[Shanna Pyzer | shannapyzer.com] 12:24:46

So, because this is a workshop,

[Shanna Pyzer | shannapyzer.com] 12:24:50

decide on your lead magnet.

[Shanna Pyzer | shannapyzer.com] 12:24:53

Who do I help?

[Shanna Pyzer | shannapyzer.com] 12:24:56

What is the main problem they're struggling with?

[Shanna Pyzer | shannapyzer.com] 12:25:10

I'm watching, like, 8 different things. Who do I help? What is the main problem they're struggling with, and what is one

[Shanna Pyzer | shannapyzer.com] 12:25:18

small, specific,

[Shanna Pyzer | shannapyzer.com] 12:25:20

problem, you can help them solve

[Shanna Pyzer | shannapyzer.com] 12:25:23

right now.

[Shanna Pyzer | shannapyzer.com] 12:25:27

And I… don't overthink it.

[Shanna Pyzer | shannapyzer.com] 12:25:29

It doesn't have to… it should not be complicated, it should be simple, it should be something that you might even say, that's not even enough, that's ridiculous.

[Shanna Pyzer | shannapyzer.com] 12:25:39

go with it.

[Shanna Pyzer | shannapyzer.com] 12:25:41

start somewhere.

[Shanna Pyzer | shannapyzer.com] 12:25:46

So who do I help? What is the main problem they're struggling with? And what is one small, specific problem?

[Shanna Pyzer | shannapyzer.com] 12:25:54

I can help them solve right now.

[Shanna Pyzer | shannapyzer.com] 12:25:58

I am going.

[Shanna Pyzer | shannapyzer.com] 12:26:06

Are you still seeing my lead magnet purple?

[Shanna Pyzer | shannapyzer.com] 12:26:10

sheet. Okay.

[Shanna Pyzer | shannapyzer.com] 12:26:16

pulling up my notes, because I actually had a lot of notes.

[Shanna Pyzer | shannapyzer.com] 12:26:22

Um…

[Shanna Pyzer | shannapyzer.com] 12:26:29

So you're thinking of, like, their main problem, and what's a small piece of that that could be the first step.

[Shanna Pyzer | shannapyzer.com] 12:26:40

It doesn't need to be a course.

[Shanna Pyzer | shannapyzer.com] 12:26:43

a 40-page workbook like nobody wants that.

[Shanna Pyzer | shannapyzer.com] 12:26:46

It doesn't have to be beautifully, perfectly curated. It can be a literal Google document.

[Shanna Pyzer | shannapyzer.com] 12:26:58

a list… check, like I said, checklist, guide, journal prompts. One of my other, I think, like, I think it might have been my actual first…

[Shanna Pyzer | shannapyzer.com] 12:27:07

lead magnet was daily affirmations for weight loss.

[Shanna Pyzer | shannapyzer.com] 12:27:12

And it was a list of thoughts that I…

[Shanna Pyzer | shannapyzer.com] 12:27:16

had been writing down in my planner and practicing on purpose during my weight loss journey.

[Shanna Pyzer | shannapyzer.com] 12:27:22

Maybe I should go… maybe I should revisit that list.

[Shanna Pyzer | shannapyzer.com] 12:27:29

A quick training, a breath is prayer.

[Shanna Pyzer | shannapyzer.com] 12:27:33

video. It, like…

[Shanna Pyzer | shannapyzer.com] 12:27:36

Simple, easy, one step to give them

[Shanna Pyzer | shannapyzer.com] 12:27:39

a quick win.

[Shanna Pyzer | shannapyzer.com] 12:27:45

And then…

[Shanna Pyzer | shannapyzer.com] 12:27:48

And we're deciding here, we're not staying stuck in indecision.

[Shanna Pyzer | shannapyzer.com] 12:27:53

Indecision sucks.

[Shanna Pyzer | shannapyzer.com] 12:27:55

Making decisions.

[Shanna Pyzer | shannapyzer.com] 12:27:57

brings relief, no matter which way you make the decision, no matter which decision you make, it brings relief.

[Shanna Pyzer | shannapyzer.com] 12:28:04

So, make decisions.

[Shanna Pyzer | shannapyzer.com] 12:28:09

What is the working title of your lead magnet?

[Shanna Pyzer | shannapyzer.com] 12:28:14

And if you want to unmute and share, or put it in the chat…

[Shanna Pyzer | shannapyzer.com] 12:28:19

You're welcome to. I will not do…

[Shanna Pyzer | shannapyzer.com] 12:28:22

I won't do the chat like this again. Oh, wait! Participants can chat.

[Shanna Pyzer | shannapyzer.com] 12:28:28

Oh! I think I fixed it!

[Shanna Pyzer | shannapyzer.com] 12:28:31

Can you chat now?

[Shanna Pyzer | shannapyzer.com] 12:28:36

Yay!

[Shanna Pyzer | shannapyzer.com] 12:28:38

Oh, that was much easier than I thought it was gonna be. Okay.

[Shanna Pyzer | shannapyzer.com] 12:28:40

There we go. Buch, much better.

[Shanna Pyzer | shannapyzer.com] 12:28:43

Okay, so, what is coming up? What ideas? What working titles?

[Shanna Pyzer | shannapyzer.com] 12:28:49

Are you coming up with?

[Shanna Pyzer | shannapyzer.com] 12:28:51

It can be refined later.

[Shanna Pyzer | shannapyzer.com] 12:29:01

Write those prayer cards. I've got 60… yes!

[Shanna Pyzer | shannapyzer.com] 12:29:04

And I… keep going with that, you don't even… you don't need anyone. The project planning guide…

[Shanna Pyzer | shannapyzer.com] 12:29:10

Love it!

[Shanna Pyzer | shannapyzer.com] 12:29:12

So, you do the lead magnet, they opt in, and then you have their email address,

[Shanna Pyzer | shannapyzer.com] 12:29:19

And basically, the next step after the lead magnet delivery is

[Shanna Pyzer | shannapyzer.com] 12:29:25

Then you start nurturing.

[Shanna Pyzer | shannapyzer.com] 12:29:28

these potential clients.

[Shanna Pyzer | shannapyzer.com] 12:29:30

And so, with the Breath is Prayer cards, you could send them videos.

[Shanna Pyzer | shannapyzer.com] 12:29:35

of breath is prayer.

[Shanna Pyzer | shannapyzer.com] 12:29:38

The hidden cost of, I'll do it later, and then…

[Shanna Pyzer | shannapyzer.com] 12:29:42

You follow up with that on…

[Shanna Pyzer | shannapyzer.com] 12:29:45

How you can help them to stop putting things off.

[Shanna Pyzer | shannapyzer.com] 12:29:53

Love it.

[Shanna Pyzer | shannapyzer.com] 12:29:56

Keep putting them in the chat.

[Shanna Pyzer | shannapyzer.com] 12:30:00

Okay, so the name of it, what is the problem that it solves?

[Shanna Pyzer | shannapyzer.com] 12:30:05

The 5-minute mind reset for the overwhelmed mind. Yes.

[Shanna Pyzer | shannapyzer.com] 12:30:10

Love it.

[Shanna Pyzer | shannapyzer.com] 12:30:16

Back page has a button for one small yes. Perfect!

[Shanna Pyzer | shannapyzer.com] 12:30:23

So, the problem it solves is…

[Shanna Pyzer | shannapyzer.com] 12:30:27

And, like, any offer that you have been made, any lead magnet that you have opted into,

[Shanna Pyzer | shannapyzer.com] 12:30:34

Which includes coupon codes, quizzes,

[Shanna Pyzer | shannapyzer.com] 12:30:39

Um… surveys…

[Shanna Pyzer | shannapyzer.com] 12:30:43

trainings…

[Shanna Pyzer | shannapyzer.com] 12:30:45

what else? Newsletters, like, just opting into people's newsletters.

[Shanna Pyzer | shannapyzer.com] 12:30:51

there was a problem that that solved for you.

[Shanna Pyzer | shannapyzer.com] 12:30:56

And I've heard the example, like, earrings solve a problem.

[Shanna Pyzer | shannapyzer.com] 12:31:01

I need earrings to match this shirt.

[Shanna Pyzer | shannapyzer.com] 12:31:06

So how can you start thinking of what you offer,

[Shanna Pyzer | shannapyzer.com] 12:31:11

as a way to solve a specific problem.

[Shanna Pyzer | shannapyzer.com] 12:31:19

So the problem that it solves, and then the result that they're going to get

[Shanna Pyzer | shannapyzer.com] 12:31:25

When implementing your lead magnet, what is the result they're going to get?

[Shanna Pyzer | shannapyzer.com] 12:31:35

So…

[Shanna Pyzer | shannapyzer.com] 12:31:38

On Anna's, they are going to…

[Shanna Pyzer | shannapyzer.com] 12:31:41

get…

[Shanna Pyzer | shannapyzer.com] 12:31:43

They're going to start working on

[Shanna Pyzer | shannapyzer.com] 12:31:45

getting out of procrastination.

[Shanna Pyzer | shannapyzer.com] 12:31:48

The 5-Minute Mind Reset for the overwhelmed mind?

[Shanna Pyzer | shannapyzer.com] 12:31:52

What's the result they're gonna get for that?

[Shanna Pyzer | shannapyzer.com] 12:31:58

calm, peace,

[Shanna Pyzer | shannapyzer.com] 12:31:59

a regulated nervous system.

[Shanna Pyzer | shannapyzer.com] 12:32:04

Project Planning Guide. They are going to know what their next step is.

[Shanna Pyzer | shannapyzer.com] 12:32:09

Breath is prayer cards. Again, they're going to…

[Shanna Pyzer | shannapyzer.com] 12:32:13

get, what, presents?

[Shanna Pyzer | shannapyzer.com] 12:32:16

peace, calm,

[Shanna Pyzer | shannapyzer.com] 12:32:17

Regulated nervous system, reset,

[Shanna Pyzer | shannapyzer.com] 12:32:22

And why does it matter?

[Shanna Pyzer | shannapyzer.com] 12:32:27

And why does… why does it matter to them?

[Shanna Pyzer | shannapyzer.com] 12:32:52

Self-trust, yes.

[Shanna Pyzer | shannapyzer.com] 12:32:53

That is a result, for sure.

[Shanna Pyzer | shannapyzer.com] 12:33:05

What else? What are some other results?

[Shanna Pyzer | shannapyzer.com] 12:33:09

That they're going to get from your lead magnet.

[Shanna Pyzer | shannapyzer.com] 12:33:29

Or just keep working.

[Shanna Pyzer | shannapyzer.com] 12:33:31

Removing overwhelm? Yes.

[Shanna Pyzer | shannapyzer.com] 12:33:39

creating peace in the moment so you can move forward. Yep.

[Shanna Pyzer | shannapyzer.com] 12:33:49

And so you can move forward from a place of peace, rather than the place of overwhelm, right?

[Shanna Pyzer | shannapyzer.com] 12:33:56

can move forward more intentionally.

[Shanna Pyzer | shannapyzer.com] 12:34:14

And when you're addressing why this matters, and this…

[Shanna Pyzer | shannapyzer.com] 12:34:17

This is all important for your messaging when you're talking about the lead magnet and inviting people in to use it.

[Shanna Pyzer | shannapyzer.com] 12:34:26

Why does this matter to them?

[Shanna Pyzer | shannapyzer.com] 12:34:28

How would they describe it? We know…

[Shanna Pyzer | shannapyzer.com] 12:34:30

Because we're coaches, we know that it's an internal transformation that, um, we have the tools. They do not know that. They think

[Shanna Pyzer | shannapyzer.com] 12:34:41

that their problem

[Shanna Pyzer | shannapyzer.com] 12:34:43

is they don't have peace, they're overwhelmed because everybody in their house has crazy scheduled, and they…

[Shanna Pyzer | shannapyzer.com] 12:34:49

have to do so much, but we know that it's the way that they're thinking about it.

[Shanna Pyzer | shannapyzer.com] 12:34:54

But they're gonna think we're crazy if we're just telling them, you just have to think differently.

[Shanna Pyzer | shannapyzer.com] 12:35:00

So, what… how do they describe their problem?

[Shanna Pyzer | shannapyzer.com] 12:35:03

And why does it matter to them?

[Shanna Pyzer | shannapyzer.com] 12:35:07

that this problem be solved.

[Shanna Pyzer | shannapyzer.com] 12:35:11

So we kind of have to put ourselves back into that place before we had these tools.

[Shanna Pyzer | shannapyzer.com] 12:35:16

to remember.

[Shanna Pyzer | shannapyzer.com] 12:35:26

And then, start writing out the problem-solving information.

[Shanna Pyzer | shannapyzer.com] 12:35:30

What is the information?

[Shanna Pyzer | shannapyzer.com] 12:35:32

that you want to share.

[Shanna Pyzer | shannapyzer.com] 12:35:35

in…

[Shanna Pyzer | shannapyzer.com] 12:35:36

the lead magnet. What are the…

[Shanna Pyzer | shannapyzer.com] 12:35:40

What are the steps in the 5-minute mind reset?

[Shanna Pyzer | shannapyzer.com] 12:35:51

What are the five… what was it? Where did it go?

[Shanna Pyzer | shannapyzer.com] 12:35:58

The five best practices for small business owners. And off the top of your head.

[Shanna Pyzer | shannapyzer.com] 12:36:04

it might… you might do some research.

[Shanna Pyzer | shannapyzer.com] 12:36:06

And you might change your mind.

[Shanna Pyzer | shannapyzer.com] 12:36:10

But off the top of your head, what is the information that you want to include?

[Shanna Pyzer | shannapyzer.com] 12:36:33

Yay, Anna, you posted…

[Shanna Pyzer | shannapyzer.com] 12:36:36

in Substack.

[Shanna Pyzer | shannapyzer.com] 12:36:40

Anna, I would also… I don't know if we've talked about it or not, but I put that in your substack

[Shanna Pyzer | shannapyzer.com] 12:36:47

welcome email.

[Shanna Pyzer | shannapyzer.com] 12:36:54

When you're using Substock as your delivery,

[Anna Barton] 12:36:57

Good idea.

[Shanna Pyzer | shannapyzer.com] 12:36:58

Yeah. That's… to use…

[Shanna Pyzer | shannapyzer.com] 12:37:02

to use Substack,

[Shanna Pyzer | shannapyzer.com] 12:37:04

for delivering your lead magnet, if you don't want to do a separate email.

[Shanna Pyzer | shannapyzer.com] 12:37:11

provider, um…

[Shanna Pyzer | shannapyzer.com] 12:37:13

You want to post it as a post in Substack, and then also link it in the welcome email.

[Shanna Pyzer | shannapyzer.com] 12:37:19

So that when somebody subscribes to you,

[Shanna Pyzer | shannapyzer.com] 12:37:22

the email that they get includes that opt-in.

[Anna Barton] 12:37:28

Right now, I have…

[Anna Barton] 12:37:31

that opt-in.

[Anna Barton] 12:37:34

as when somebody comes over from Substack,

[Anna Barton] 12:37:38

Specifically.

[Anna Barton] 12:37:40

It's welcome, welcome, welcome, and at the bottom. And here's a gift for you.

[Anna Barton] 12:37:46

So, they can find it there.

[Anna Barton] 12:37:49

they've already opted in and subscribed on Substack, therefore subscribed to my coffee chats.

[Anna Barton] 12:37:56

So, like, here you go.

[Shanna Pyzer | shannapyzer.com] 12:37:59

Yeah. But for people that are… but people that opt into your Substack?

[Anna Barton] 12:38:03

Yes.

[Shanna Pyzer | shannapyzer.com] 12:38:04

You want it to get emailed to them also in that welcome email. If they haven't… if they're not already on your email list,

[Shanna Pyzer | shannapyzer.com] 12:38:12

off of Substack?

[Shanna Pyzer | shannapyzer.com] 12:38:15

I would deliver that.

[Anna Barton] 12:38:16

I manually put them on, but I don't know how else to do it yet.

[Shanna Pyzer | shannapyzer.com] 12:38:20

Oh. Okay, we can work on it.

[Anna Barton] 12:38:22

Okay, sorry.

[Shanna Pyzer | shannapyzer.com] 12:38:24

No, you're fine.

[Shanna Pyzer | shannapyzer.com] 12:38:28

Tips for moms to respond versus react to your kids. I love it!

[Shanna Pyzer | shannapyzer.com] 12:38:35

Get tips on how to pause, breathe, calm their central nervous system so they can respond to their kids in the way they want, instead of reacting.

[Shanna Pyzer | shannapyzer.com] 12:38:43

In ways that bring them shame and guilt.

[Shanna Pyzer | shannapyzer.com] 12:38:48

I love it. That could, I mean…

[Shanna Pyzer | shannapyzer.com] 12:38:50

Obviously, you can do it however you want, but I kind of… you could do that as a chart, almost, like…

[Shanna Pyzer | shannapyzer.com] 12:38:58

When your kid, you know, when your kids blah blah blah, what you want to say, or what you said in the past,

[Shanna Pyzer | shannapyzer.com] 12:39:05

what you could practice saying instead.

[Shanna Pyzer | shannapyzer.com] 12:39:08

Or… or, like…

[Shanna Pyzer | shannapyzer.com] 12:39:11

use this… use this…

[Shanna Pyzer | shannapyzer.com] 12:39:14

Instant reset anytime your kids set you off.

[Shanna Pyzer | shannapyzer.com] 12:39:21

That's a really good one.

[Shanna Pyzer | shannapyzer.com] 12:39:30

Yes, consistency is on the other side of everything I'm working towards.

[Shanna Pyzer | shannapyzer.com] 12:39:38

Yeah. And I would be, like, I would be really careful to keep it as narrow

[Shanna Pyzer | shannapyzer.com] 12:39:45

as possible.

[Shanna Pyzer | shannapyzer.com] 12:39:50

what's getting on… what's getting in the way of consistency, and what are the benefits of consistency?

[Shanna Pyzer | shannapyzer.com] 12:39:59

These were so good.

[Shanna Pyzer | shannapyzer.com] 12:40:05

Yeah.

[Shanna Pyzer | shannapyzer.com] 12:40:07

Name what you're feeling, notice the thought behind it.

[Shanna Pyzer | shannapyzer.com] 12:40:11

Ask if it's actually 2, replace the up.

[Shanna Pyzer | shannapyzer.com] 12:40:14

Love it.

[Shanna Pyzer | shannapyzer.com] 12:40:17

Five ways to have more relaxed relationships with your adult children.

[Shanna Pyzer | shannapyzer.com] 12:40:23

What are they?

[Shanna Pyzer | shannapyzer.com] 12:40:28

Teach me your ways, a wise one, actually. I have really good relationship with my kids.

[Shanna Pyzer | shannapyzer.com] 12:40:35

It's amazing. I've had a much better relationship with my older son since he became a father.

[Shanna Pyzer | shannapyzer.com] 12:40:41

Crazy how that works.

[Shanna Pyzer | shannapyzer.com] 12:40:45

subtitle. It's not about you. Oh my gosh, yes.

[Shanna Pyzer | shannapyzer.com] 12:40:53

Nancy's saving the chat to subscribe and get the opt-ins.

[Shanna Pyzer | shannapyzer.com] 12:41:00

I love it.

[Shanna Pyzer | shannapyzer.com] 12:41:05

So good. Okay.

[Shanna Pyzer | shannapyzer.com] 12:41:10

And then you can start crafting

[Shanna Pyzer | shannapyzer.com] 12:41:14

the… crafting it. What's your opening?

[Shanna Pyzer | shannapyzer.com] 12:41:18

What's your introduction? Welcome! Thank you for…

[Shanna Pyzer | shannapyzer.com] 12:41:23

downloading the blah blah blah.

[Shanna Pyzer | shannapyzer.com] 12:41:28

I'm so glad that you are getting help on the… whatever, like…

[Shanna Pyzer | shannapyzer.com] 12:41:33

Obviously, you and ChatGPT can have a great conversation about that.

[Shanna Pyzer | shannapyzer.com] 12:41:38

About your opening, introduction, welcome them.

[Shanna Pyzer | shannapyzer.com] 12:41:42

What are the… what's the problem that you're helping them with?

[Shanna Pyzer | shannapyzer.com] 12:41:46

why it matters to them, and what is the first step.

[Shanna Pyzer | shannapyzer.com] 12:41:58

Yeah, and these, like, these kinds of things are so good, because when you hear…

[Shanna Pyzer | shannapyzer.com] 12:42:03

other people, um, sharing their ideas.

[Shanna Pyzer | shannapyzer.com] 12:42:07

Like, number one, steal people's ideas. We're all doing it.

[Shanna Pyzer | shannapyzer.com] 12:42:12

It's what everybody's doing.

[Shanna Pyzer | shannapyzer.com] 12:42:14

Make it your own. It's not… it's not stealing.

[Shanna Pyzer | shannapyzer.com] 12:42:17

You are taking it,

[Shanna Pyzer | shannapyzer.com] 12:42:19

And you are…

[Shanna Pyzer | shannapyzer.com] 12:42:21

Chat just got charged criminally, really?

[Shanna Pyzer | shannapyzer.com] 12:42:24

Is that true?

[Susan Jenkins] 12:42:28

it sent somebody to go kill somebody.

[Susan Jenkins] 12:42:30

And they did.

[Shanna Pyzer | shannapyzer.com] 12:42:33

Yeah, that's… it's horrific. We were just talking about that, how…

[Shanna Pyzer | shannapyzer.com] 12:42:36

people, um…

[Shanna Pyzer | shannapyzer.com] 12:42:40

People believe chat.

[Shanna Pyzer | shannapyzer.com] 12:42:43

You have… you have to… you can't.

[Shanna Pyzer | shannapyzer.com] 12:42:45

Yes, there will be a replay sent to you.

[Shanna Pyzer | shannapyzer.com] 12:42:47

For sure. Um…

[Shanna Pyzer | shannapyzer.com] 12:42:51

I don't remember what I was saying.

[Shanna Pyzer | shannapyzer.com] 12:42:54

I got sidetracked.

[Shanna Pyzer | shannapyzer.com] 12:43:00

Oh, ideas. Um…

[Shanna Pyzer | shannapyzer.com] 12:43:03

Crowdsourcing. Like, you're not… you are not stealing people's ideas. You are borrowing their idea,

[Shanna Pyzer | shannapyzer.com] 12:43:09

And then you are synthesizing it, and making it your own.

[Shanna Pyzer | shannapyzer.com] 12:43:12

We call that, in the entrepreneurial, coach,

[Shanna Pyzer | shannapyzer.com] 12:43:17

whatever industry. We call that thought leadership.

[Shanna Pyzer | shannapyzer.com] 12:43:21

taking ideas,

[Shanna Pyzer | shannapyzer.com] 12:43:23

Taking ideas from several places and synthesizing it, and making it

[Shanna Pyzer | shannapyzer.com] 12:43:28

into your own messaging.

[Shanna Pyzer | shannapyzer.com] 12:43:35

And we… or you might hear somebody say, oh, I'm gonna do this, and then it sparks a totally different idea, and you don't even know how they connect.

[Shanna Pyzer | shannapyzer.com] 12:43:43

But it helps, and it gives you ideas for what you want to do.

[Shanna Pyzer | shannapyzer.com] 12:43:53

Okay, so…

[Shanna Pyzer | shannapyzer.com] 12:43:56

Simplicity check.

[Shanna Pyzer | shannapyzer.com] 12:44:00

Which kind of lead magnet are you doing? A checklist?

[Shanna Pyzer | shannapyzer.com] 12:44:05

A guide, journal prompts, a curated list, which is also… could be journal prompts.

[Shanna Pyzer | shannapyzer.com] 12:44:10

A short teaching, which could be a video teaching,

[Shanna Pyzer | shannapyzer.com] 12:44:15

For a written teaching,

[Shanna Pyzer | shannapyzer.com] 12:44:16

or an audio teaching?

[Shanna Pyzer | shannapyzer.com] 12:44:19

an email sequence.

[Shanna Pyzer | shannapyzer.com] 12:44:20

or other. And reminder…

[Shanna Pyzer | shannapyzer.com] 12:44:23

We want it to be useful,

[Shanna Pyzer | shannapyzer.com] 12:44:25

Not complicated.

[Shanna Pyzer | shannapyzer.com] 12:44:28

So what are… what kind of… what is your format?

[Shanna Pyzer | shannapyzer.com] 12:44:32

Can you put that in the chat?

[Shanna Pyzer | shannapyzer.com] 12:44:42

a guide, flipbook made in Canva, love it.

[Shanna Pyzer | shannapyzer.com] 12:44:54

And that guide is… it's very fancy.

[Shanna Pyzer | shannapyzer.com] 12:44:58

I didn't realize you made that in Canva.

[Shanna Pyzer | shannapyzer.com] 12:45:03

is the whole, like, the automations and everything in Canva?

[Shanna Pyzer | shannapyzer.com] 12:45:07

the guide, but thinking more like checklist.

[Shanna Pyzer | shannapyzer.com] 12:45:12

It could be a guided checklist.

[Shanna Pyzer | shannapyzer.com] 12:45:16

And remember, this is just… this is the front door, this is them walking in the door.

[Shanna Pyzer | shannapyzer.com] 12:45:20

Giving you more access to them,

[Shanna Pyzer | shannapyzer.com] 12:45:24

to…

[Shanna Pyzer | shannapyzer.com] 12:45:26

provide them with more value, and more value, and more value.

[Shanna Pyzer | shannapyzer.com] 12:45:30

to take them to the next steps in the journey of becoming

[Shanna Pyzer | shannapyzer.com] 12:45:35

your client. An email series, a short video teaching, possibly a workshop.

[Shanna Pyzer | shannapyzer.com] 12:45:40

Love it.

[Shanna Pyzer | shannapyzer.com] 12:45:44

You could, like, an opt-in could be, if you have

[Shanna Pyzer | shannapyzer.com] 12:45:48

Um, I know a lot of people will do, and it's… it's recommended by a lot of people too,

[Shanna Pyzer | shannapyzer.com] 12:45:53

If you develop a workshop, and you just do that same workshop, like,

[Shanna Pyzer | shannapyzer.com] 12:45:58

every month, or every quarter, and that's just your lead magnet. They're always opting in.

[Shanna Pyzer | shannapyzer.com] 12:46:04

to the next time that you deliver that same workshop.

[Shanna Pyzer | shannapyzer.com] 12:46:10

And it's recommended that when you do that, like, you do it live for a long time.

[Shanna Pyzer | shannapyzer.com] 12:46:15

before you turn it into a video and just have it be…

[Shanna Pyzer | shannapyzer.com] 12:46:19

like an evergreen.

[Shanna Pyzer | shannapyzer.com] 12:46:21

um, video opt-in.

[Shanna Pyzer | shannapyzer.com] 12:46:27

Ooh, I like that.

[Shanna Pyzer | shannapyzer.com] 12:46:30

a guide, a 10-second script to repeat, like, a queue. Ooh!

[Shanna Pyzer | shannapyzer.com] 12:46:36

So, kind of like, um…

[Shanna Pyzer | shannapyzer.com] 12:46:39

kind of like affirmations, but…

[Shanna Pyzer | shannapyzer.com] 12:46:42

more.

[Shanna Pyzer | shannapyzer.com] 12:46:45

checklist, one of five best practices is to decide if you do your own taxes or pay a service.

[Shanna Pyzer | shannapyzer.com] 12:46:52

Lead magnet is a checklist helping to make that decision. Ooh!

[Shanna Pyzer | shannapyzer.com] 12:46:56

That's good.

[Shanna Pyzer | shannapyzer.com] 12:47:01

Interesting, Anna.

[Shanna Pyzer | shannapyzer.com] 12:47:03

Who knew? You are fancy in the Canva.

[Shanna Pyzer | shannapyzer.com] 12:47:13

So, hazing was part of Canva, I did not realize that.

[Shanna Pyzer | shannapyzer.com] 12:47:17

That's so fun!

[Shanna Pyzer | shannapyzer.com] 12:47:25

Okay, and then…

[Shanna Pyzer | shannapyzer.com] 12:47:31

Your delivery plan.

[Shanna Pyzer | shannapyzer.com] 12:47:32

And this is kind… this is, like, next step. So, you want to get the lead magnet created.

[Shanna Pyzer | shannapyzer.com] 12:47:39

Wherever you're gonna create it, you can do it in Canva,

[Shanna Pyzer | shannapyzer.com] 12:47:43

You can do it in Google Drive,

[Shanna Pyzer | shannapyzer.com] 12:47:46

Wherever you want to do it. You can record a Zoom video,

[Shanna Pyzer | shannapyzer.com] 12:47:51

You can record an audio on your phone.

[Shanna Pyzer | shannapyzer.com] 12:47:55

You could do a video on your phone.

[Shanna Pyzer | shannapyzer.com] 12:47:59

And then you have to decide where you're gonna house it.

[Shanna Pyzer | shannapyzer.com] 12:48:04

So, are you gonna store it in Google Drive? Uh, Samuels?

[Shanna Pyzer | shannapyzer.com] 12:48:09

Samuel's FaceTiming me with my grandbaby.

[Shanna Pyzer | shannapyzer.com] 12:48:13

Um…

[Shanna Pyzer | shannapyzer.com] 12:48:18

Google Drive, a computer file,

[Shanna Pyzer | shannapyzer.com] 12:48:21

Um, Dropbox in… just in Substack.

[Shanna Pyzer | shannapyzer.com] 12:48:26

So, where are you going to house it?

[Shanna Pyzer | shannapyzer.com] 12:48:29

And then…

[Shanna Pyzer | shannapyzer.com] 12:48:34

where…

[Shanna Pyzer | shannapyzer.com] 12:48:37

Where…

[Shanna Pyzer | shannapyzer.com] 12:48:39

And how will you deliver it?

[Shanna Pyzer | shannapyzer.com] 12:48:50

Oh, please.

[Shanna Pyzer | shannapyzer.com] 12:48:53

Where can I?

[Shanna Pyzer | shannapyzer.com] 12:49:07

It's not letting me. Okay. Um, so where will you deliver it? And this is where you…

[Shanna Pyzer | shannapyzer.com] 12:49:13

you have to make another decision.

[Shanna Pyzer | shannapyzer.com] 12:49:15

Okay, stand store, perfect.

[Shanna Pyzer | shannapyzer.com] 12:49:17

And some people, I know that…

[Shanna Pyzer | shannapyzer.com] 12:49:19

Some people have different…

[Shanna Pyzer | shannapyzer.com] 12:49:22

programs already.

[Shanna Pyzer | shannapyzer.com] 12:49:25

Um…

[Shanna Pyzer | shannapyzer.com] 12:49:27

And you can use… they're on here, Flowdesk. If you want to sign up for Flowdesk, let me know, because I have a…

[Shanna Pyzer | shannapyzer.com] 12:49:33

affiliate link. There's Kit, which used to be ConvertKit.

[Shanna Pyzer | shannapyzer.com] 12:49:37

has a free option up to a certain number of subscribers.

[Shanna Pyzer | shannapyzer.com] 12:49:42

Um, MailerLite has a free version, MailChimp has a free version.

[Shanna Pyzer | shannapyzer.com] 12:49:47

And all of those are up to a certain number of subscribers.

[Shanna Pyzer | shannapyzer.com] 12:49:51

Um, you can use Substack.

[Shanna Pyzer | shannapyzer.com] 12:49:54

I… I did the training on Substack, and it is…

[Shanna Pyzer | shannapyzer.com] 12:50:00

It's a great way to do it for free.

[Shanna Pyzer | shannapyzer.com] 12:50:03

For right now.

[Shanna Pyzer | shannapyzer.com] 12:50:10

Yeah, so we did… Nancy just did hers,

[Shanna Pyzer | shannapyzer.com] 12:50:14

And she created it in Canva.

[Shanna Pyzer | shannapyzer.com] 12:50:18

and linked it directly from Canva into Substack, so then whenever she updates it, people are just gonna automatically get that updated version.

[Shanna Pyzer | shannapyzer.com] 12:50:27

So that's…

[Shanna Pyzer | shannapyzer.com] 12:50:29

a good option.

[Shanna Pyzer | shannapyzer.com] 12:50:31

I… you know what, Jen? It just is… it depends on…

[Shanna Pyzer | shannapyzer.com] 12:50:36

Um, whether you are willing to spend money or not, I personally am…

[Shanna Pyzer | shannapyzer.com] 12:50:42

I want to do everything that I can for as little money as possible.

[Shanna Pyzer | shannapyzer.com] 12:50:46

And so, I am a piece-things-together kind of person.

[Shanna Pyzer | shannapyzer.com] 12:50:53

Um, there are…

[Shanna Pyzer | shannapyzer.com] 12:50:55

like, you can…

[Shanna Pyzer | shannapyzer.com] 12:50:58

pay, like, stand store, like, it has everything, right? I did… what did I do? I had SamCart for a little while, and I think it's very similar.

[Shanna Pyzer | shannapyzer.com] 12:51:05

But you can have opt-ins on there.

[Shanna Pyzer | shannapyzer.com] 12:51:08

Oh, that was Jen that had Stan's store.

[Shanna Pyzer | shannapyzer.com] 12:51:10

Um, honestly,

[Shanna Pyzer | shannapyzer.com] 12:51:13

just starting out, if you don't want to spend money, I highly recommend Substack.

[Shanna Pyzer | shannapyzer.com] 12:51:18

I love Substack.

[Shanna Pyzer | shannapyzer.com] 12:51:21

It can do so many different things.

[Shanna Pyzer | shannapyzer.com] 12:51:23

And it is…

[Shanna Pyzer | shannapyzer.com] 12:51:25

It's a… it has a social media aspect to it, but also it's an email list, and the email list is your list.

[Shanna Pyzer | shannapyzer.com] 12:51:33

So you can, like, when somebody subscribes to you on Substack,

[Shanna Pyzer | shannapyzer.com] 12:51:37

You can download that list and keep that list. If you have… like, I have Substack and Flowdesk.

[Shanna Pyzer | shannapyzer.com] 12:51:44

I can download my subscribers from Substack, and I can add them to my Flowdesk list.

[Shanna Pyzer | shannapyzer.com] 12:51:50

And or, I can download my Flowdesk list and add it into Substack, because they've already opted in.

[Shanna Pyzer | shannapyzer.com] 12:51:58

to my email list.

[Shanna Pyzer | shannapyzer.com] 12:52:11

Absolutely, Jana, and I have the training, um, that I did

[Shanna Pyzer | shannapyzer.com] 12:52:17

for Substack to kind of help you get it set up, too.

[Shanna Pyzer | shannapyzer.com] 12:52:20

Um, so…

[Shanna Pyzer | shannapyzer.com] 12:52:22

there's… you create… like, the number one, your number one

[Shanna Pyzer | shannapyzer.com] 12:52:28

task to accomplish this week is to get your opt-in

[Shanna Pyzer | shannapyzer.com] 12:52:33

finished. Whether you do it in Canva, or in…

[Shanna Pyzer | shannapyzer.com] 12:52:38

Um, a Google Doc, which, like,

[Shanna Pyzer | shannapyzer.com] 12:52:41

You can see, you can… you can make Google Docs pretty.

[Shanna Pyzer | shannapyzer.com] 12:52:45

And this, I just turned the background purple, but you can add

[Shanna Pyzer | shannapyzer.com] 12:52:50

pictures, you can do all kinds of things.

[Shanna Pyzer | shannapyzer.com] 12:52:54

Um, do you have to blog to have a substack?

[Shanna Pyzer | shannapyzer.com] 12:52:58

You do not have to blog to have a substack. You create posts.

[Shanna Pyzer | shannapyzer.com] 12:53:04

there's, um…

[Shanna Pyzer | shannapyzer.com] 12:53:07

No, you don't have to be a blogger. And also…

[Shanna Pyzer | shannapyzer.com] 12:53:11

As a coach who is…

[Shanna Pyzer | shannapyzer.com] 12:53:14

Um, working…

[Shanna Pyzer | shannapyzer.com] 12:53:16

I mean, we're… we are building what… social selling businesses, right?

[Shanna Pyzer | shannapyzer.com] 12:53:22

And so, long… the recommendation, and what I teach in…

[Shanna Pyzer | shannapyzer.com] 12:53:27

Um, in my program, Full Steam Ahead, which I'll be talking about at the end of this,

[Shanna Pyzer | shannapyzer.com] 12:53:32

Um, I teach doing a long-form

[Shanna Pyzer | shannapyzer.com] 12:53:38

post, which can either be a…

[Shanna Pyzer | shannapyzer.com] 12:53:41

an article on Substack, a podcast, a blog, a YouTube video, some kind of long form.

[Shanna Pyzer | shannapyzer.com] 12:53:50

on a consistent basis, whatever that looks like for you, once a week,

[Shanna Pyzer | shannapyzer.com] 12:53:55

Every other week, once a month, whatever.

[Shanna Pyzer | shannapyzer.com] 12:53:57

And then from that large…

[Shanna Pyzer | shannapyzer.com] 12:54:00

piece of content, which I say large, but it's… it's long form.

[Shanna Pyzer | shannapyzer.com] 12:54:06

like, 7 minutes or more.

[Shanna Pyzer | shannapyzer.com] 12:54:07

from that, you break that down into your smaller content for, like, social media purposes.

[Shanna Pyzer | shannapyzer.com] 12:54:13

reposting.

[Shanna Pyzer | shannapyzer.com] 12:54:16

to draw people to your long-form content.

[Shanna Pyzer | shannapyzer.com] 12:54:23

All that to say. Okay, so what do you need?

[Shanna Pyzer | shannapyzer.com] 12:54:30

A landing page is going to be the place where they put the email address in to get the opt-in.

[Shanna Pyzer | shannapyzer.com] 12:54:35

On Substack, it's the subscribe page. It's already there.

[Shanna Pyzer | shannapyzer.com] 12:54:40

there are… you can, um…

[Shanna Pyzer | shannapyzer.com] 12:54:44

what's it called? Personalize it? Customize. You can customize it.

[Shanna Pyzer | shannapyzer.com] 12:54:50

somewhat in Substack.

[Shanna Pyzer | shannapyzer.com] 12:54:52

The landing page that you signed up to do this workshop was that page that had the graphic,

[Shanna Pyzer | shannapyzer.com] 12:54:58

And the put your name, email, and hit submit.

[Shanna Pyzer | shannapyzer.com] 12:55:06

Um, and the emails… email service providers, Flowdeskit,

[Shanna Pyzer | shannapyzer.com] 12:55:11

all of those things will have email delivery that is what they do. They provide you…

[Shanna Pyzer | shannapyzer.com] 12:55:18

With the ability to make landing pages,

[Shanna Pyzer | shannapyzer.com] 12:55:21

to deliver your lead magnet,

[Shanna Pyzer | shannapyzer.com] 12:55:23

And also to follow up with emails.

[Shanna Pyzer | shannapyzer.com] 12:55:27

So, deciding, okay, what do I want to use? Do I want to use Substack and do it for free?

[Shanna Pyzer | shannapyzer.com] 12:55:34

And the limitation in Substack, I will tell you, is…

[Shanna Pyzer | shannapyzer.com] 12:55:39

You can't just send emails.

[Shanna Pyzer | shannapyzer.com] 12:55:42

from Substack, you have… you create a post,

[Shanna Pyzer | shannapyzer.com] 12:55:46

And that post gets emailed out to your subscribers.

[Shanna Pyzer | shannapyzer.com] 12:55:50

And you can decide, like, you can decide whether to

[Shanna Pyzer | shannapyzer.com] 12:55:54

have it emailed or not, but you can't decide whether

[Shanna Pyzer | shannapyzer.com] 12:55:57

You can't decide just to email it. It's a post,

[Shanna Pyzer | shannapyzer.com] 12:56:00

That lives on your Substack.

[Shanna Pyzer | shannapyzer.com] 12:56:02

account.

[Shanna Pyzer | shannapyzer.com] 12:56:05

that also can…

[Shanna Pyzer | shannapyzer.com] 12:56:08

But doesn't have to get mailed out to…

[Shanna Pyzer | shannapyzer.com] 12:56:12

your subscribers.

[Shanna Pyzer | shannapyzer.com] 12:56:15

with Kit, Flowdesk, all of that, it's…

[Shanna Pyzer | shannapyzer.com] 12:56:18

you can… you just are sending emails to your list.

[Shanna Pyzer | shannapyzer.com] 12:56:23

And again, I highly recommend Substack if you're just starting and don't really want to spend money.

[Shanna Pyzer | shannapyzer.com] 12:56:29

And you can always add something later.

[Shanna Pyzer | shannapyzer.com] 12:56:36

So then, what is your next step?

[Shanna Pyzer | shannapyzer.com] 12:56:41

Put it in the chat. What is your next step?

[Shanna Pyzer | shannapyzer.com] 12:56:56

And I think somebody just came in for… I think I just let somebody in. I put… I'm putting the…

[Shanna Pyzer | shannapyzer.com] 12:57:02

workbook in the chat again for you.

[Shanna Pyzer | shannapyzer.com] 12:57:09

I think it was Lisa.

[Shanna Pyzer | shannapyzer.com] 12:57:11

create my offer for my course.

[Shanna Pyzer | shannapyzer.com] 12:57:15

That is separate from the lead magnet, but yes.

[Shanna Pyzer | shannapyzer.com] 12:57:18

Sherry?

[Shanna Pyzer | shannapyzer.com] 12:57:20

For sure.

[Shanna Pyzer | shannapyzer.com] 12:57:26

Oh, that's so funny. Sherry, you're, um… oh, because I get it.

[Shanna Pyzer | shannapyzer.com] 12:57:31

It's S…

[Shanna Pyzer | shannapyzer.com] 12:57:33

S hashtag.

[Shanna Pyzer | shannapyzer.com] 12:57:35

I need the lead magnet first.

[Shanna Pyzer | shannapyzer.com] 12:57:38

So what's the lead magnet?

[Shanna Pyzer | shannapyzer.com] 12:57:41

To get people on your list for their course.

[Shanna Pyzer | shannapyzer.com] 12:57:51

That's a good… good brainstorming.

[Shanna Pyzer | shannapyzer.com] 12:57:57

But I wouldn't… I don't know that I would even do that, really.

[Shanna Pyzer | shannapyzer.com] 12:58:00

Because you have your breath as prayer cards,

[Shanna Pyzer | shannapyzer.com] 12:58:04

And for your course, you just address the teachers.

[Shanna Pyzer | shannapyzer.com] 12:58:08

Yay, thank you, Susan.

[Shanna Pyzer | shannapyzer.com] 12:58:15

Maybe a questionnaire, yes!

[Shanna Pyzer | shannapyzer.com] 12:58:18

Ooh, that's another thing I've done that was really good, actually.

[Shanna Pyzer | shannapyzer.com] 12:58:23

Um…

[Shanna Pyzer | shannapyzer.com] 12:58:27

Finish lead magnet and figure out how to find people to sign up for it. Social media, yes.

[Shanna Pyzer | shannapyzer.com] 12:58:33

Yes, and I'll get to that, too.

[Shanna Pyzer | shannapyzer.com] 12:58:35

Um, one of the things that I did that was super fun… where did I do this? I think I actually did it in my private Facebook group a long time ago.

[Shanna Pyzer | shannapyzer.com] 12:58:43

I put a…

[Shanna Pyzer | shannapyzer.com] 12:58:47

a link? Oh, I don't remember what I did exactly, but I put a Google Form

[Shanna Pyzer | shannapyzer.com] 12:58:52

That's what I did. I created a Google Form with a bunch of questions, like a questionnaire.

[Shanna Pyzer | shannapyzer.com] 12:58:57

And I think it was around weight loss.

[Shanna Pyzer | shannapyzer.com] 12:59:00

And anybody that filled that out, I created an audio

[Shanna Pyzer | shannapyzer.com] 12:59:05

and sent it to them.

[Shanna Pyzer | shannapyzer.com] 12:59:07

to, like, help them address whatever it was that they were struggling in.

[Shanna Pyzer | shannapyzer.com] 12:59:12

I was really fun, actually.

[Shanna Pyzer | shannapyzer.com] 12:59:15

baby steps, reach out to get help creating my substack.

[lstabile] 12:59:18

I have a flare on my…

[Shanna Pyzer | shannapyzer.com] 12:59:20

say yes to sound slumber, waking up ready for your day! I love that!

[Shanna Pyzer | shannapyzer.com] 12:59:26

Oh my gosh, that…

[Shanna Pyzer | shannapyzer.com] 12:59:29

That is so good!

[Shanna Pyzer | shannapyzer.com] 12:59:33

Next step is setting up Substack. Thank you, Lisa Herbstreet!

[Shanna Pyzer | shannapyzer.com] 12:59:43

Ooh, that is so good.

[Shanna Pyzer | shannapyzer.com] 12:59:45

Jana, you're gonna have all kinds of people signing up for that. Better get it out in the world.

[Shanna Pyzer | shannapyzer.com] 12:59:51

create my 10-second scripts for identity anchors. We used at fitness event, QR code.

[Shanna Pyzer | shannapyzer.com] 12:59:56

Email sign up…

[Shanna Pyzer | shannapyzer.com] 12:59:58

Yes. I tell you, this Laura…

[Shanna Pyzer | shannapyzer.com] 13:00:03

is getting after it. Okay.

[Shanna Pyzer | shannapyzer.com] 13:00:07

What are the thoughts that come up that…

[Shanna Pyzer | shannapyzer.com] 13:00:10

could stop you.

[Shanna Pyzer | shannapyzer.com] 13:00:13

You get off this call,

[Shanna Pyzer | shannapyzer.com] 13:00:19

You get off this call, and what are the thoughts that are going to come up?

[Shanna Pyzer | shannapyzer.com] 13:00:23

To stop you.

[Shanna Pyzer | shannapyzer.com] 13:00:27

Identify them now.

[Shanna Pyzer | shannapyzer.com] 13:00:30

So that you expect them.

[Shanna Pyzer | shannapyzer.com] 13:00:33

By Nancy, thank you.

[Shanna Pyzer | shannapyzer.com] 13:00:37

And then…

[Shanna Pyzer | shannapyzer.com] 13:00:40

What are the thoughts that you can believe

[Shanna Pyzer | shannapyzer.com] 13:00:44

that generate confidence.

[Shanna Pyzer | shannapyzer.com] 13:00:47

that generate willingness.

[Shanna Pyzer | shannapyzer.com] 13:00:50

That generate creativity.

[Shanna Pyzer | shannapyzer.com] 13:00:56

What are those thoughts that you need to remind yourself of?

[Shanna Pyzer | shannapyzer.com] 13:01:18

Everyone already has a play… oh, that's so good.

[Shanna Pyzer | shannapyzer.com] 13:01:22

But they don't have yours.

[Shanna Pyzer | shannapyzer.com] 13:01:29

Perfection is not the goal, yes.

[Shanna Pyzer | shannapyzer.com] 13:01:32

If perfection is the goal, you're gonna fail every single time.

[Shanna Pyzer | shannapyzer.com] 13:01:38

Perfection does not even exist.

[Shanna Pyzer | shannapyzer.com] 13:01:43

Okay, what are you going to complete in the next 24 hours?

[Shanna Pyzer | shannapyzer.com] 13:01:55

Oh, my word.

[Shanna Pyzer | shannapyzer.com] 13:01:58

There's a lot of peppermint in this here cup.

[Shanna Pyzer | shannapyzer.com] 13:02:03

Oh, woo, that was… it's at the bottom, and it was just sitting there.

[Shanna Pyzer | shannapyzer.com] 13:02:07

Dang. Whew!

[Shanna Pyzer | shannapyzer.com] 13:02:12

And then what will you complete in the next 7 days?

[Shanna Pyzer | shannapyzer.com] 13:02:18

And most importantly, when are you going to set aside the time to work at it?

[Shanna Pyzer | shannapyzer.com] 13:02:25

Go Anna Barton!

[Shanna Pyzer | shannapyzer.com] 13:02:32

When are you committing time?

[Shanna Pyzer | shannapyzer.com] 13:02:35

to do the work.

[Shanna Pyzer | shannapyzer.com] 13:02:57

So, when you finish…

[Shanna Pyzer | shannapyzer.com] 13:03:00

When you finish your lead magnet, and you have it stored wherever you're going to want to store it, and have the link,

[Shanna Pyzer | shannapyzer.com] 13:03:06

And for Substack, it would just be your subscribe link.

[Shanna Pyzer | shannapyzer.com] 13:03:10

For Substack, to get people to subscribe to your Substack.

[Shanna Pyzer | shannapyzer.com] 13:03:14

You want to post that link in all of your bios.

[Shanna Pyzer | shannapyzer.com] 13:03:17

If you use Linktree, post it in there.

[Shanna Pyzer | shannapyzer.com] 13:03:20

Post it in your bios on any social media that you're on.

[Shanna Pyzer | shannapyzer.com] 13:03:24

So that people know, like, oh, if they go to read your profile,

[Shanna Pyzer | shannapyzer.com] 13:03:29

And your profile should say,

[Shanna Pyzer | shannapyzer.com] 13:03:32

check out my blobbity Blah Blah to help you blabbity-blah-blah.

[Shanna Pyzer | shannapyzer.com] 13:03:37

And the link should be there. Create posts about it.

[Shanna Pyzer | shannapyzer.com] 13:03:41

talk about it in stories.

[Shanna Pyzer | shannapyzer.com] 13:03:44

So, this comes…

[Shanna Pyzer | shannapyzer.com] 13:03:46

This… this turns out to be

[Shanna Pyzer | shannapyzer.com] 13:03:50

an actual offer that you're selling. You're selling people into

[Shanna Pyzer | shannapyzer.com] 13:03:54

signing up for your lead magnet.

[Shanna Pyzer | shannapyzer.com] 13:03:58

And…

[Shanna Pyzer | shannapyzer.com] 13:04:00

Once you… once you feel really good about it, and you decide to take that next step from

[Shanna Pyzer | shannapyzer.com] 13:04:06

Organic marketing to paid ads.

[Shanna Pyzer | shannapyzer.com] 13:04:08

You can even run paid ads to

[Shanna Pyzer | shannapyzer.com] 13:04:13

the lead magnet.

[Shanna Pyzer | shannapyzer.com] 13:04:15

And that's what, like…

[Shanna Pyzer | shannapyzer.com] 13:04:17

any, like, well, like.

[Shanna Pyzer | shannapyzer.com] 13:04:21

Um… oh my goodness, 80.

[Shanna Pyzer | shannapyzer.com] 13:04:24

ED runs paid ads to her lead magnets.

[Shanna Pyzer | shannapyzer.com] 13:04:28

Corinne Crabtree runs ads to her paid, like,

[Shanna Pyzer | shannapyzer.com] 13:04:33

they're all running ads to their lead magnets.

[Shanna Pyzer | shannapyzer.com] 13:04:37

Stacey Bayman. Um…

[Shanna Pyzer | shannapyzer.com] 13:04:41

any of the big coaches making a lot of money.

[Shanna Pyzer | shannapyzer.com] 13:04:43

They are running ads to get people to opt into their lead magnets, to get them on their email list,

[Shanna Pyzer | shannapyzer.com] 13:04:50

To nurture them,

[Shanna Pyzer | shannapyzer.com] 13:04:53

into becoming clients.

[Shanna Pyzer | shannapyzer.com] 13:04:59

So once you have your lead magnet, you have something to talk about on social media.

[Shanna Pyzer | shannapyzer.com] 13:05:05

you have something to invite people into.

[Shanna Pyzer | shannapyzer.com] 13:05:07

Have a QR code on your phone for when you meet… if you're, like, an in-person

[Shanna Pyzer | shannapyzer.com] 13:05:13

meter of people, like Laura.

[Shanna Pyzer | shannapyzer.com] 13:05:16

Have a QR code on your phone.

[Shanna Pyzer | shannapyzer.com] 13:05:18

And you could be talking about it and go, oh, here, here it is, you can opt in right there.

[Shanna Pyzer | shannapyzer.com] 13:05:24

Your sub… your Substack posts are not private. They are…

[Shanna Pyzer | shannapyzer.com] 13:05:27

open for anyone to find. You, yes, they are… it's public.

[Shanna Pyzer | shannapyzer.com] 13:05:32

Just like social media,

[Shanna Pyzer | shannapyzer.com] 13:05:34

If people subscribe to you,

[Shanna Pyzer | shannapyzer.com] 13:05:36

They're going to get the email with your post,

[Shanna Pyzer | shannapyzer.com] 13:05:39

Um, and see your post on Substack, and it will be live on Substack, and the algorithm will push it out to people that it thinks are interested in it.

[Shanna Pyzer | shannapyzer.com] 13:05:48

There's… you can also have a paid level on Substack.

[Shanna Pyzer | shannapyzer.com] 13:05:52

And you can opt to, like, if you have people paying,

[Shanna Pyzer | shannapyzer.com] 13:05:57

You can…

[Shanna Pyzer | shannapyzer.com] 13:06:00

Um, you can say this is only for paid subscribers.

[Shanna Pyzer | shannapyzer.com] 13:06:04

Or this is for all subscribers.

[Shanna Pyzer | shannapyzer.com] 13:06:13

Jana, you should definitely go watch that Substack video if you haven't yet.

[Shanna Pyzer | shannapyzer.com] 13:06:24

Thank you, Lisa!

[Shanna Pyzer | shannapyzer.com] 13:06:27

I am running…

[Shanna Pyzer | shannapyzer.com] 13:06:29

Another round of full steam ahead. So, if you are interested,

[Shanna Pyzer | shannapyzer.com] 13:06:34

I have…

[Shanna Pyzer | shannapyzer.com] 13:06:38

Um, and I also… I don't know when you watch it, Jana, but I also did re-record it.

[Shanna Pyzer | shannapyzer.com] 13:06:43

It was, like, an hour and a half long.

[Shanna Pyzer | shannapyzer.com] 13:06:45

And so I re-recorded it just to have the information, and just between those two recordings, things had changed.

[Shanna Pyzer | shannapyzer.com] 13:06:52

Um, so I will be running another round. This will be the third round of Full Steam Ahead, starting in May.

[Shanna Pyzer | shannapyzer.com] 13:07:00

And, kind of like today, it's all about getting

[Shanna Pyzer | shannapyzer.com] 13:07:05

into action. Start actively

[Shanna Pyzer | shannapyzer.com] 13:07:08

And I… I have… I have a little bit shifted my… my verbiage.

[Shanna Pyzer | shannapyzer.com] 13:07:14

I really like the… the verbiage of cultivating your coaching practice rather than building your business.

[Shanna Pyzer | shannapyzer.com] 13:07:21

It just sounds so much lovelier to me. We are cultivating…

[Shanna Pyzer | shannapyzer.com] 13:07:25

our coaching practices.

[Shanna Pyzer | shannapyzer.com] 13:07:27

And in full steam ahead,

[Shanna Pyzer | shannapyzer.com] 13:07:30

Um, we are working on mindset, we're also working on the very practical

[Shanna Pyzer | shannapyzer.com] 13:07:36

Um, when the rubber meets the road.

[Shanna Pyzer | shannapyzer.com] 13:07:38

We're talking about how to show up with consistency, whatever that looks like for you.

[Shanna Pyzer | shannapyzer.com] 13:07:44

Um…

[Shanna Pyzer | shannapyzer.com] 13:07:47

And to have the coaching practice you want, the coaching practice that fits into

[Shanna Pyzer | shannapyzer.com] 13:07:53

your life. And I was just thinking, like, oh my word, I'm doing this in May,

[Shanna Pyzer | shannapyzer.com] 13:07:58

That's ridiculous. Why would I do that?

[Shanna Pyzer | shannapyzer.com] 13:08:01

And I was reminded that I did this in the… for the first time in November, right before the holidays.

[Shanna Pyzer | shannapyzer.com] 13:08:08

And when somebody said something about it,

[Shanna Pyzer | shannapyzer.com] 13:08:10

I loved my response.

[Shanna Pyzer | shannapyzer.com] 13:08:12

Because we are… we are cultivating coaching practices that fit into our life.

[Shanna Pyzer | shannapyzer.com] 13:08:18

There are going to be holiday seasons. There are going to be Mays every year.

[Shanna Pyzer | shannapyzer.com] 13:08:24

And we want to build a practice, we want to cultivate a practice,

[Shanna Pyzer | shannapyzer.com] 13:08:28

that works with us.

[Shanna Pyzer | shannapyzer.com] 13:08:31

in the ebbs and flows of life. So, this isn't…

[Shanna Pyzer | shannapyzer.com] 13:08:34

it's not time to put it off until…

[Shanna Pyzer | shannapyzer.com] 13:08:37

This is the best time to do it, because we're right in the middle of it.

[Shanna Pyzer | shannapyzer.com] 13:08:40

And you can build it to look… build it to fit into what your real life looks like.

[Shanna Pyzer | shannapyzer.com] 13:08:48

And when you do it right,

[Shanna Pyzer | shannapyzer.com] 13:08:51

it works.

[Shanna Pyzer | shannapyzer.com] 13:08:54

And when I say do it right,

[Shanna Pyzer | shannapyzer.com] 13:08:56

I mean, doing… doing it the way

[Shanna Pyzer | shannapyzer.com] 13:08:58

that fits into your life.

[Shanna Pyzer | shannapyzer.com] 13:09:01

not… I'm not saying there's a right way and a wrong way,

[Shanna Pyzer | shannapyzer.com] 13:09:04

It's your… the right way is what works for you. Yes. Pruning, rooting, digging, air, sunlight,

[Shanna Pyzer | shannapyzer.com] 13:09:10

Sharing. Cultivate. I love it.

[Shanna Pyzer | shannapyzer.com] 13:09:12

Yes. So good.

[Shanna Pyzer | shannapyzer.com] 13:09:16

So, in full steam ahead…

[Shanna Pyzer | shannapyzer.com] 13:09:19

There is… it's a 6-week group program.

[Shanna Pyzer | shannapyzer.com] 13:09:23

And I push out a teaching video once a week.

[Shanna Pyzer | shannapyzer.com] 13:09:28

All very relevant to what we're doing, what we're going through.

[Shanna Pyzer | shannapyzer.com] 13:09:31

Um, we have a weekly…

[Shanna Pyzer | shannapyzer.com] 13:09:34

content and coaching call, so talking about

[Shanna Pyzer | shannapyzer.com] 13:09:37

the video, the teaching in the video,

[Shanna Pyzer | shannapyzer.com] 13:09:40

And whatever's coming up.

[Shanna Pyzer | shannapyzer.com] 13:09:43

And then we have a weekly co-working call.

[Shanna Pyzer | shannapyzer.com] 13:09:46

Where we get on, and…

[Shanna Pyzer | shannapyzer.com] 13:09:49

We work through…

[Shanna Pyzer | shannapyzer.com] 13:09:51

whatever it is that… that you're doing at that point.

[Shanna Pyzer | shannapyzer.com] 13:09:54

A lot of times,

[Shanna Pyzer | shannapyzer.com] 13:09:57

Um, people come on and start talking, and I'm like, share your screen. So people share their screens,

[Shanna Pyzer | shannapyzer.com] 13:10:02

And we walk through, and we figure out, like, it's very…

[Shanna Pyzer | shannapyzer.com] 13:10:06

um, hands-on,

[Shanna Pyzer | shannapyzer.com] 13:10:08

practical, how do I get this to do what I want it to do kind of stuff.

[Shanna Pyzer | shannapyzer.com] 13:10:13

And it's been… it has been really fun for me, because I… like, I am a…

[Shanna Pyzer | shannapyzer.com] 13:10:19

a self-taught kind of technology geek.

[Shanna Pyzer | shannapyzer.com] 13:10:23

And so it's been so fun for me to learn

[Shanna Pyzer | shannapyzer.com] 13:10:25

Like, I have people that are in Paper Bell. I've never used Paperbell.

[Shanna Pyzer | shannapyzer.com] 13:10:30

Um, some people have, like, random programs I've never heard of in my life, and they share it, and it's so fun to, like, go in and just…

[Shanna Pyzer | shannapyzer.com] 13:10:38

kind of figure it out with them.

[Shanna Pyzer | shannapyzer.com] 13:10:40

Um, and my… my… for some reason, my brain works that way, so it's super easy for me to figure out the steps that it takes.

[Shanna Pyzer | shannapyzer.com] 13:10:48

So we have that weekly, um, co-working call, pick a project, work on it while we're there.

[Shanna Pyzer | shannapyzer.com] 13:10:55

crowdsourcing is always beneficial.

[Shanna Pyzer | shannapyzer.com] 13:10:58

And then we have community.

[Shanna Pyzer | shannapyzer.com] 13:11:00

Um…

[Shanna Pyzer | shannapyzer.com] 13:11:02

I haven't decided…

[Shanna Pyzer | shannapyzer.com] 13:11:05

I've been kind of playing around with different communities,

[Shanna Pyzer | shannapyzer.com] 13:11:09

Um, I've done… what have we done?

[Shanna Pyzer | shannapyzer.com] 13:11:12

Voxer…

[Shanna Pyzer | shannapyzer.com] 13:11:13

And the last time I used Substack, I won't do that again.

[Shanna Pyzer | shannapyzer.com] 13:11:17

So, maybe a Facebook group, maybe I'll…

[Shanna Pyzer | shannapyzer.com] 13:11:20

um, venture into…

[Shanna Pyzer | shannapyzer.com] 13:11:23

what is it I'm looking at? School, to see what the community is like that… there.

[Shanna Pyzer | shannapyzer.com] 13:11:28

Yeah, thank you, Anna. I'm unafraid to wrap my mind around your technology.

[Shanna Pyzer | shannapyzer.com] 13:11:33

For sure. Oh, Marco Polo, we also have Marco Polo, yes.

[Shanna Pyzer | shannapyzer.com] 13:11:37

So,

[Shanna Pyzer | shannapyzer.com] 13:11:39

And I put in the… in the workbook, this is in a program that you buy, and then you forget about. This is participation.

[Shanna Pyzer | shannapyzer.com] 13:11:47

And it's participation to help you

[Shanna Pyzer | shannapyzer.com] 13:11:50

to grow in your consistency.

[Shanna Pyzer | shannapyzer.com] 13:11:52

I talk a lot about minimum baselines. What are the minimum baselines?

[Shanna Pyzer | shannapyzer.com] 13:11:57

that you want to be implementing in your business on a consistent basis.

[Shanna Pyzer | shannapyzer.com] 13:12:03

And we talk a lot about that.

[Shanna Pyzer | shannapyzer.com] 13:12:05

Um, it is active participation.

[Shanna Pyzer | shannapyzer.com] 13:12:08

And anybody in here that has done…

[Shanna Pyzer | shannapyzer.com] 13:12:11

full steam ahead.

[Shanna Pyzer | shannapyzer.com] 13:12:13

Agree or disagree. You get all the support within the group that you can possibly want.

[Shanna Pyzer | shannapyzer.com] 13:12:18

If you need help with something, you're gonna get it.

[Shanna Pyzer | shannapyzer.com] 13:12:25

Um, and the more you show up,

[Shanna Pyzer | shannapyzer.com] 13:12:28

the more you show up.

[Shanna Pyzer | shannapyzer.com] 13:12:31

And I really…

[Shanna Pyzer | shannapyzer.com] 13:12:34

Um…

[Shanna Pyzer | shannapyzer.com] 13:12:36

One of the things that I really want to help you to do is to get over that fear of visibility.

[Shanna Pyzer | shannapyzer.com] 13:12:42

And when you're showing up in the group,

[Shanna Pyzer | shannapyzer.com] 13:12:45

you're growing in confidence, and you're going to show up more online

[Shanna Pyzer | shannapyzer.com] 13:12:49

show up more in your business.

[Shanna Pyzer | shannapyzer.com] 13:12:51

show up more to invite people into that next step of getting

[Shanna Pyzer | shannapyzer.com] 13:12:56

the… your opt-in

[Shanna Pyzer | shannapyzer.com] 13:12:58

lead magnet, whatever.

[Shanna Pyzer | shannapyzer.com] 13:13:01

So, on the… in the workbook, there is a link you can join now, the

[Shanna Pyzer | shannapyzer.com] 13:13:07

6-week program is $500.

[Shanna Pyzer | shannapyzer.com] 13:13:10

And then if you want VIP, VIP is an upgrade. It includes two one-on-one calls.

[Shanna Pyzer | shannapyzer.com] 13:13:17

to work just specifically on whatever it is that you're working through.

[Shanna Pyzer | shannapyzer.com] 13:13:22

Um, and then private messaging back and forth for the 6 weeks.

[Shanna Pyzer | shannapyzer.com] 13:13:27

And the join now is the link to sign up.

[Shanna Pyzer | shannapyzer.com] 13:13:32

And the more information takes you to the sales page and, like, lists everything out.

[Shanna Pyzer | shannapyzer.com] 13:13:39

Um…

[Shanna Pyzer | shannapyzer.com] 13:13:42

I… so Jana…

[Shanna Pyzer | shannapyzer.com] 13:13:44

So here's the thing, if you're talking about… if you're asking about one-on-one with me, or with somebody else,

[Shanna Pyzer | shannapyzer.com] 13:13:51

I recommend…

[Shanna Pyzer | shannapyzer.com] 13:13:53

I mean, either way, and if you do one-on-one coaching with me,

[Shanna Pyzer | shannapyzer.com] 13:13:58

you get everything else.

[Shanna Pyzer | shannapyzer.com] 13:14:01

you get full steam ahead,

[Shanna Pyzer | shannapyzer.com] 13:14:03

I also started for people that finish Full Steam Ahead, I started a…

[Shanna Pyzer | shannapyzer.com] 13:14:09

This makes me laugh, because I feel sorry so ridiculous.

[Shanna Pyzer | shannapyzer.com] 13:14:13

Um, I started a steadfast

[Shanna Pyzer | shannapyzer.com] 13:14:17

business group, a membership.

[Shanna Pyzer | shannapyzer.com] 13:14:19

And so we're… we're going monthly and diving deeper into it, and my one-on-one clients get access

[Shanna Pyzer | shannapyzer.com] 13:14:26

to everything, all the time.

[Shanna Pyzer | shannapyzer.com] 13:14:27

So… that is totally up to you.

[Shanna Pyzer | shannapyzer.com] 13:14:32

For, um…

[Shanna Pyzer | shannapyzer.com] 13:14:36

for coaches,

[Shanna Pyzer | shannapyzer.com] 13:14:37

So my… I'll just throw that out there, because you asked. One-on-one coaching…

[Shanna Pyzer | shannapyzer.com] 13:14:42

is $2,000 for 3 months.

[Shanna Pyzer | shannapyzer.com] 13:14:46

for LMS coaches, it's $1,500 for 3 months.

[Shanna Pyzer | shannapyzer.com] 13:14:50

And like I said, it includes… it's one-on-one calls weekly, private messaging,

[Shanna Pyzer | shannapyzer.com] 13:14:56

Um, full steam ahead, steadfast, if you want to jump in there, too.

[Shanna Pyzer | shannapyzer.com] 13:15:02

Um, so, yeah.

[Shanna Pyzer | shannapyzer.com] 13:15:07

Is there anybody here… I'm gonna… where do I stop sharing?

[Shanna Pyzer | shannapyzer.com] 13:15:12

Is there anybody here that has done Full Steam Ahead that would be willing

[Shanna Pyzer | shannapyzer.com] 13:15:17

to talk about the benefits.

[Shanna Pyzer | shannapyzer.com] 13:15:21

what you like about it, what… whatever. If somebody has questions, SherilynXO!

[Shanna Pyzer | shannapyzer.com] 13:15:31

Can you guys see each other?

[Shanna Pyzer | shannapyzer.com] 13:15:36

Okay, I still have it on focus. I don't even know how to turn it off of focus.

[Sherrie #TheSoulJourneyPodcast] 13:15:41

Okay, okay, okay, okay. I am…

[Shanna Pyzer | shannapyzer.com] 13:15:43

Can you hear…?

[Sherrie #TheSoulJourneyPodcast] 13:15:45

Can you hear me?

[Shanna Pyzer | shannapyzer.com] 13:15:46

Okay.

[Sherrie #TheSoulJourneyPodcast] 13:15:47

Okay, here we go.

[Sherrie #TheSoulJourneyPodcast] 13:15:50

I am a Shanna fan, because Shanna has helped me, A, just get out of my own head,

[Sherrie #TheSoulJourneyPodcast] 13:15:58

I cried to her, I whined to her, I… and she still puts up with me, even though I pay her, she doesn't… she doesn't fire me as her client. But, she's so patient, and she's so kind, and she's so knowledgeable.

[Sherrie #TheSoulJourneyPodcast] 13:16:14

If she doesn't know how, she will figure it out and get back to me, and then explain it to me in a way that makes sense, and always walks me through, step by step, like I need it to be done. Like, I'm in fifth grade. But I appreciate her encouragement,

[Sherrie #TheSoulJourneyPodcast] 13:16:32

I appreciate the community that she has created is just so good. Like, everybody that is in Full Steam Ahead, or any of the programs, then when we meet together, there was one day when Shanna couldn't meet. We met anyways, and we all just carried on, because she has created such a beautiful community.

[Sherrie #TheSoulJourneyPodcast] 13:16:53

of people who are coaches, but are really trying to move forward.

[Sherrie #TheSoulJourneyPodcast] 13:16:59

full steam ahead, and she is helping us do that. Sometimes,

[Sherrie #TheSoulJourneyPodcast] 13:17:03

Uh, she has to put a little extra coal in our steam, but, you know, she does it gently and lovingly, always.

[Sherrie #TheSoulJourneyPodcast] 13:17:11

But I can't… I can't recommend her programs enough, and I would totally invest in the…

[Sherrie #TheSoulJourneyPodcast] 13:17:18

one-on-one, because that's your best value, and I can't ever imagine being without her, so… I just hope that…

[Sherrie #TheSoulJourneyPodcast] 13:17:24

pushes you over the edge, because you need it. You need Shana in your life.

[Shanna Pyzer | shannapyzer.com] 13:17:28

I'm so glad I put the transcript on!

[Sherrie #TheSoulJourneyPodcast] 13:17:32

You need Shanna in your life, you absolutely do.

[Sherrie #TheSoulJourneyPodcast] 13:17:35

I just… ugh, it's just so good.

[Shanna Pyzer | shannapyzer.com] 13:17:40

I love you!

[Sherrie #TheSoulJourneyPodcast] 13:17:40

I love you more, and I thank you. I thank you from the bottom of my heart that everything that I've achieved in the last year has had your hand

[Sherrie #TheSoulJourneyPodcast] 13:17:49

on it with me, and I appreciate that so very much. Just, I really, beyond words, appreciate

[Sherrie #TheSoulJourneyPodcast] 13:17:56

how much you have helped me.

[Sherrie #TheSoulJourneyPodcast] 13:17:59

And, um, you're very kind

[Shanna Pyzer | shannapyzer.com] 13:18:01

Thank you. Thank you so much. And I just want you to know, I did not even tell them I was going to ask them this.

[Shanna Pyzer | shannapyzer.com] 13:18:07

I'm not paying her. That was not a paid promotion.

[Sherrie #TheSoulJourneyPodcast] 13:18:11

No, I'm outside, we just had… we had 95 degree weather last week.

[Sherrie #TheSoulJourneyPodcast] 13:18:16

And last night, we had 30 degree weather, so all the things that we planted over the weekend

[Sherrie #TheSoulJourneyPodcast] 13:18:21

All got frostbite. So, I'm like…

[Shanna Pyzer | shannapyzer.com] 13:18:23

Oh, no.

[Sherrie #TheSoulJourneyPodcast] 13:18:24

looking at all my plants and kind of crying, my basil is black. Um, my plants are all wilted, so I'm trying to see what I can save.

[Sherrie #TheSoulJourneyPodcast] 13:18:32

So, yes, I…

[Sherrie #TheSoulJourneyPodcast] 13:18:35

I came out here because it was sunny, and I just… I just want you to know how… how much I appreciate you, Shanna, so much. And everybody else that's in full seam ahead with me,

[Sherrie #TheSoulJourneyPodcast] 13:18:45

You all are the best, too. This community is second to none, I'll tell you. Great.

[Shanna Pyzer | shannapyzer.com] 13:18:50

Yes. And everybody that did it last round did it the first round, too.

[Shanna Pyzer | shannapyzer.com] 13:18:57

And it was so fun.

[Shanna Pyzer | shannapyzer.com] 13:19:00

Nora, did you have something nice to say?

[Shanna Pyzer | shannapyzer.com] 13:19:02

I am, I'm like, that's… it's so uncomfortable.

[lstabile] 13:19:03

Sure.

[lstabile] 13:19:07

Sure! I will be happy to jump in.

[lstabile] 13:19:11

I did the first full steam head, and then

[lstabile] 13:19:16

had to take a break because of coach certification during the second round.

[lstabile] 13:19:21

It was amazing. I was very hesitant to join.

[lstabile] 13:19:25

Because, as I always put it, I'm embracing new beginnings. I could do criminal defense work with my eyes closed, but doing Facebook and Instagram was just not something that I was

[lstabile] 13:19:41

familiar with. I just didn't grow up with it, didn't really use it a lot except for just family-related things. So, doing all that was definitely…

[lstabile] 13:19:51

a challenge, but this community are so warm and welcoming, I feel like I'm at the beginning of my journey,

[lstabile] 13:19:59

And people in my group, I felt like, were way further down the road.

[lstabile] 13:20:05

But hey, it's not about the destination, it's about the journey. And I had… there were such great people.

[lstabile] 13:20:12

who were so supportive,

[lstabile] 13:20:14

And, um, as Sherry said,

[lstabile] 13:20:17

Shanna is, like, amazing. If she doesn't have the answer in her head, which is doubtful, she will figure out a way.

[lstabile] 13:20:26

And I'm just not used to that. So it avoids a lot of the frustration in that wanting to give up when you're, like, stuck. She will figure something out with you.

[lstabile] 13:20:38

As will other people in the group. So I learned so much from the community,

[lstabile] 13:20:42

From Shanna, and…

[lstabile] 13:20:44

I enrolled in the Steadfast group to meet monthly, because now

[lstabile] 13:20:51

almost… I'm almost done with coaching certification. I am… how did you put it? I'm cultivating my coaching business.

[lstabile] 13:20:59

And I need… I need all the technical help I can get, and I'm doing it more from

[Shanna Pyzer | shannapyzer.com] 13:21:00

practice.

[lstabile] 13:21:08

a community-based approach, um, just to start with where I'm at.

[lstabile] 13:21:15

And everyone has been so helpful. I've learned so much. Also,

[lstabile] 13:21:20

For someone like me, I appreciate

[lstabile] 13:21:24

Um, the handouts, like, the follow-up. You can re-read

[lstabile] 13:21:29

Um, the workshop information. You have a booklets to refresh your memory, so if other people are further ahead, I can approach them or Shanna with, okay, here's something we talked about last week. I thought about it more. Now I'm working on what you all

[lstabile] 13:21:45

probably already know how to do. I'm at the beginning, but help me out. And it was great.

[Shanna Pyzer | shannapyzer.com] 13:21:52

Thank you.

[lstabile] 13:21:52

So I invited a few people from my cohort group to attend today. Fortunately, I think there was a time…

[lstabile] 13:21:58

conflicts, so other people couldn't, um, attend this particular time, but they've… a couple people already asked,

[lstabile] 13:22:05

If they could listen to the replay.

[Shanna Pyzer | shannapyzer.com] 13:22:08

Perfect. I will be sending it out.

[Shanna Pyzer | shannapyzer.com] 13:22:10

And if you have somebody that you know that didn't get the replay, just forward the replay to them.

[lstabile] 13:22:15

Okay, okay.

[Shanna Pyzer | shannapyzer.com] 13:22:16

And it'll… and I will also be… I'll be putting the replay on the Full Steam Ahead page.

[Shanna Pyzer | shannapyzer.com] 13:22:22

Also, and which is what I'll actually end up sending out.

[Shanna Pyzer | shannapyzer.com] 13:22:26

Thank you so much!

[Shanna Pyzer | shannapyzer.com] 13:22:28

Anybody questions?

[Shanna Pyzer | shannapyzer.com] 13:22:32

That… didn't get asked, yay!

[Shanna Pyzer | shannapyzer.com] 13:22:34

Okay, Michelle! Laura invited Michelle.

[Shanna Pyzer | shannapyzer.com] 13:22:37

That's so exciting! Thank you so much for that.

[Shanna Pyzer | shannapyzer.com] 13:22:40

Any questions, concerns about lead magnets, full steam ahead?

[Shanna Pyzer | shannapyzer.com] 13:22:46

Private coaching…

[Shanna Pyzer | shannapyzer.com] 13:22:49

Anything, anything? I know we've been on here for a really long time.

[Shanna Pyzer | shannapyzer.com] 13:22:53

I think I just need to start scheduling out. It's gonna be a 90-minute call.

[Shanna Pyzer | shannapyzer.com] 13:22:58

Which is what, in full steam ahead, and in…

[Shanna Pyzer | shannapyzer.com] 13:23:01

Steadfast, our calls are 90 minutes.

[Shanna Pyzer | shannapyzer.com] 13:23:05

Because we… we dig in.

[Shanna Pyzer | shannapyzer.com] 13:23:09

Anybody? Anything? Are you sending an email link? Absolutely.

[Shanna Pyzer | shannapyzer.com] 13:23:13

I'll be sending with the…

[Shanna Pyzer | shannapyzer.com] 13:23:16

I'll be sending an email with the replay. It will include…

[Shanna Pyzer | shannapyzer.com] 13:23:22

Probably, I'll just probably put this… the replay and the workbook.

[Shanna Pyzer | shannapyzer.com] 13:23:26

on the Full Steam Ahead webpage.

[Shanna Pyzer | shannapyzer.com] 13:23:30

And, um…

[Shanna Pyzer | shannapyzer.com] 13:23:33

it'll all be on that one page.

[Shanna Pyzer | shannapyzer.com] 13:23:36

I knew somebody was gonna ask me this. Angela Lemos?

[Shanna Pyzer | shannapyzer.com] 13:23:44

I have been looking at my calendar, and here's… here's the deal.

[Shanna Pyzer | shannapyzer.com] 13:23:48

I am going to…

[Shanna Pyzer | shannapyzer.com] 13:23:52

See who signs up.

[Shanna Pyzer | shannapyzer.com] 13:23:54

And we are going to do the best that we can.

[Shanna Pyzer | shannapyzer.com] 13:23:58

I'm pretty flexible, so, like, looking at schedules, there's gonna… there's two calls a week, 90 minutes a call.

[Shanna Pyzer | shannapyzer.com] 13:24:06

all recorded.

[Shanna Pyzer | shannapyzer.com] 13:24:08

Um, so I am gonna do my best to do it at a time that works

[Shanna Pyzer | shannapyzer.com] 13:24:14

For people, and we can also alternate if we need to.

[Shanna Pyzer | shannapyzer.com] 13:24:18

I'm not… I'm not opposed to that.

[Shanna Pyzer | shannapyzer.com] 13:24:21

So, the answer is…

[Shanna Pyzer | shannapyzer.com] 13:24:23

TBD.

[Shanna Pyzer | shannapyzer.com] 13:24:26

And it depends on y'all.

[Shanna Pyzer | shannapyzer.com] 13:24:31

So there's that.

[Shanna Pyzer | shannapyzer.com] 13:24:33

Anything else? Yeah.

[Angela Lemos] 13:24:35

Hey, Shana. I have a question. Um, what's your format for one-on-one coaching? Because I know, like, a couple coaches I know

[Angela Lemos] 13:24:44

do every other week for their packages? Do you meet weekly with your clients?

[Shanna Pyzer | shannapyzer.com] 13:24:50

I do weekly, and…

[Angela Lemos] 13:24:51

Okay.

[Shanna Pyzer | shannapyzer.com] 13:24:54

weekly-ish.

[Shanna Pyzer | shannapyzer.com] 13:24:55

Because sometimes, you know,

[Shanna Pyzer | shannapyzer.com] 13:24:58

either if I'm in Washington and we can't reschedule that week, then we put it off for the next week.

[Shanna Pyzer | shannapyzer.com] 13:25:04

If something comes up and, you know, I'm…

[Shanna Pyzer | shannapyzer.com] 13:25:06

I'm very flexible.

[Shanna Pyzer | shannapyzer.com] 13:25:08

So, but it's, um…

[Shanna Pyzer | shannapyzer.com] 13:25:12

Mostly weekly.

[Angela Lemos] 13:25:16

Thank you

[Shanna Pyzer | shannapyzer.com] 13:25:17

Yes. And with the private coaching, it's the, you know, Zoom,

[Shanna Pyzer | shannapyzer.com] 13:25:23

And then whatever messaging you want to do between calls, which…

[Shanna Pyzer | shannapyzer.com] 13:25:27

I prefer Marco Polo, it is my favorite.

[Shanna Pyzer | shannapyzer.com] 13:25:30

But we can do any kind of messaging in between as well.

[Angela Lemos] 13:25:37

Can I ask you about that? Why… why do… have you used Voxer, and why do you prefer Marco Polo over…

[Angela Lemos] 13:25:43

everything else.

[Shanna Pyzer | shannapyzer.com] 13:25:45

I prefer Marco Polo.

[Shanna Pyzer | shannapyzer.com] 13:25:48

for several reasons.

[Shanna Pyzer | shannapyzer.com] 13:25:51

Um, one is for my clients.

[Shanna Pyzer | shannapyzer.com] 13:25:56

Because it is such good practice,

[Shanna Pyzer | shannapyzer.com] 13:25:58

to be talking.

[Shanna Pyzer | shannapyzer.com] 13:26:01

on your phone, and seeing yourself on video.

[Shanna Pyzer | shannapyzer.com] 13:26:05

that… that practice, I think, is…

[Shanna Pyzer | shannapyzer.com] 13:26:08

Because it's just the two of us, and also, typically, I'm not even watching the video, I'm usually walking or doing other things and just listening.

[Shanna Pyzer | shannapyzer.com] 13:26:17

But it's such good practice to kind of, like, calm the nervous system to get used to

[Shanna Pyzer | shannapyzer.com] 13:26:23

doing video, which, if you're gonna be on social media,

[Shanna Pyzer | shannapyzer.com] 13:26:28

Like…

[Shanna Pyzer | shannapyzer.com] 13:26:30

it's best to be comfortable doing that, and…

[Shanna Pyzer | shannapyzer.com] 13:26:33

It takes practice to get comfortable at it.

[Shanna Pyzer | shannapyzer.com] 13:26:36

And I just love, like, rather than the… I like being able to see the face if I want to see the face.

[Shanna Pyzer | shannapyzer.com] 13:26:43

You can also, on Marco Polo, you can, like,

[Shanna Pyzer | shannapyzer.com] 13:26:47

you know, face your… face your phone up to the ceiling, and just talk.

[Shanna Pyzer | shannapyzer.com] 13:26:52

And not be on camera.

[Shanna Pyzer | shannapyzer.com] 13:26:54

Um, that's… I just… I like it. I like being able to see facial expressions and…

[Shanna Pyzer | shannapyzer.com] 13:26:59

hear inflection…

[Shanna Pyzer | shannapyzer.com] 13:27:01

And I think it's really good for the client, and it's free.

[Shanna Pyzer | shannapyzer.com] 13:27:05

So…

[Shanna Pyzer | shannapyzer.com] 13:27:11

Anything else?

[Shanna Pyzer | shannapyzer.com] 13:27:17

And also, if you're here and you are not a private client,

[Shanna Pyzer | shannapyzer.com] 13:27:22

And you have done full steam ahead before,

[Shanna Pyzer | shannapyzer.com] 13:27:26

you get the alumni rate,

[Shanna Pyzer | shannapyzer.com] 13:27:29

So, if you are thinking about doing it, and you've done it before,

[Shanna Pyzer | shannapyzer.com] 13:27:34

don't go pay for it. Email me and I'll send you the alumni rate also.

[Shanna Pyzer | shannapyzer.com] 13:27:45

Anything else? And again, I am so sorry for the mess up in times.

[Shanna Pyzer | shannapyzer.com] 13:27:53

I…

[Shanna Pyzer | shannapyzer.com] 13:27:55

It actually crossed my mind at one point.

[Shanna Pyzer | shannapyzer.com] 13:28:00

And I never… I did not double-check it.

[Shanna Pyzer | shannapyzer.com] 13:28:03

And I knew, on my calendar, it was always noon, my time, mountain time.

[Shanna Pyzer | shannapyzer.com] 13:28:08

And for some reason, on everything else,

[Shanna Pyzer | shannapyzer.com] 13:28:12

it was different, so I am.

[Shanna Pyzer | shannapyzer.com] 13:28:14

I apologize, again, for that.

[Shanna Pyzer | shannapyzer.com] 13:28:16

And thank you for being here.

[Shanna Pyzer | shannapyzer.com] 13:28:18

If you have questions,

[Shanna Pyzer | shannapyzer.com] 13:28:21

Message me, respond to the email, message me on social media, whatever.

[Shanna Pyzer | shannapyzer.com] 13:28:26

If you have my phone number, text me. If you don't, ask me on social media, I'll give you my phone number.

[Shanna Pyzer | shannapyzer.com] 13:28:33

Okay, yay! I'm so glad, Jana, thank you.

[Shanna Pyzer | shannapyzer.com] 13:28:36

Okay, thank you, thank you, thank you for being here.

[Shanna Pyzer | shannapyzer.com] 13:28:40

And I would…

[Sherrie #TheSoulJourneyPodcast] 13:28:41

Somebody save the chat. Did you save the chat?

[Shanna Pyzer | shannapyzer.com] 13:28:43

Oh, yes, I'm doing it right now. Thank you.

[Sherrie #TheSoulJourneyPodcast] 13:28:45

I'm on my phone, so I can't, but I know a couple of people would like it.

[Shanna Pyzer | shannapyzer.com] 13:28:50

Yep, I am saving it.

[Sherrie #TheSoulJourneyPodcast] 13:28:51

lots of good info.

[Shanna Pyzer | shannapyzer.com] 13:28:54

Yes.

[Shanna Pyzer | shannapyzer.com] 13:28:55

Okay, saving the chat, I'm saving

ption text goes here

2026-04-21 12:04:43 From Shanna Pyzer | shannapyzer.com to Everyone:

https://docs.google.com/document/d/18tpjdnj5hEgQnLPKNIszgc_01islilnHxxvu8yHa6nM/copy

2026-04-21 12:04:54 From Tiffany Jauch to Shanna Pyzer | shannapyzer.com (direct message):

Yes it says chat disabled, but when you click the “plus” I can select you and no one else

2026-04-21 12:09:05 From Tiffany Jauch to Shanna Pyzer | shannapyzer.com (direct message):

They just have to click your name and then you can chat

2026-04-21 12:09:15 From Michele Lewis to Shanna Pyzer | shannapyzer.com (direct message):

Hi Shanna I’m in LMS coach certification and its my first time working with you

2026-04-21 12:09:51 From Lisa Herbstreit to Shanna Pyzer | shannapyzer.com (direct message):

If we do new chat and pick Shanna, can sent msg

2026-04-21 12:11:20 From Susan Jenkins to Shanna Pyzer | shannapyzer.com (direct message):

Oops. Muted now. I was just typing…what is a lead magnet? Thanks

2026-04-21 12:14:03 From Lisa Herbstreit to Shanna Pyzer | shannapyzer.com (direct message):

Setup QuickBooks or accounting system

2026-04-21 12:15:19 From Lisa Herbstreit to Shanna Pyzer | shannapyzer.com (direct message):

Lead magnet would be 5 Best Practices for small business owner

2026-04-21 12:16:25 From Jenn Buckner to Shanna Pyzer | shannapyzer.com (direct message):

5 minute mind reset

2026-04-21 12:16:53 From Nancy Skubis Coaching to Shanna Pyzer | shannapyzer.com (direct message):

Project Planning Guide and WOrksheet

2026-04-21 12:21:50 From Shanna Pyzer | shannapyzer.com to Everyone:

https://docs.google.com/document/d/18tpjdnj5hEgQnLPKNIszgc_01islilnHxxvu8yHa6nM/copy

2026-04-21 12:22:02 From lstabile to Shanna Pyzer | shannapyzer.com (direct message):

Would it be an offer I make at a Fitness Center Anniversary celebration with wellness partners (me)? I make the offer at a Fitness Vendor fair & hopefully they will send me their email address for follow-up.

2026-04-21 12:23:59 From Nancy Skubis Coaching to Shanna Pyzer | shannapyzer.com (direct message):

Please put u p QR code agin

2026-04-21 12:24:08 From Nancy Skubis Coaching to Shanna Pyzer | shannapyzer.com (direct message):

Ok share screen

2026-04-21 12:25:09 From Shanna Pyzer | shannapyzer.com to Nancy Skubis Coaching (direct message):

https://docs.google.com/document/d/18tpjdnj5hEgQnLPKNIszgc_01islilnHxxvu8yHa6nM/copy

2026-04-21 12:28:33 From Sherrie #TheSoulJourneyPodcast to Everyone:

Hi

2026-04-21 12:28:34 From Anna Barton to Everyone:

Thx!

2026-04-21 12:28:37 From Nancy Skubis Coaching to Everyone:

Yes!

2026-04-21 12:28:39 From Colleen Smith to Everyone:

Hi

2026-04-21 12:28:43 From Tiffany Jauch to Everyone:

Yes :)

2026-04-21 12:28:56 From Sherrie #TheSoulJourneyPodcast to Everyone:

I did the breath a prayer cards as my first lead magnet and got 64 people

Tiffany Jauch:❤️

2026-04-21 12:29:02 From Nancy Skubis Coaching to Everyone:

A Project Planning Guide 🙂

2026-04-21 12:29:32 From Anna Barton to Everyone:

Posted in Substack!!

THE HIDDEN COST OF

"I'll Do It Later"

2026-04-21 12:30:00 From Jenn Buckner to Everyone:

The 5-Minute Mind Reset

for the overwhelmed mind

2026-04-21 12:30:10 From Anna Barton to Everyone:

The back page has a button for ONE SMALL YES.

2026-04-21 12:32:48 From Anna Barton to Everyone:

Self-trust

2026-04-21 12:33:28 From Nancy Skubis Coaching to Everyone:

Remove overwhelm

2026-04-21 12:33:32 From Jenn Buckner to Everyone:

Result-creating peace in the moment so you can move forward.

2026-04-21 12:37:17 From Tiffany Jauch to Everyone:

Tips for Moms to Respond vs React to your kids… something like that

They’ll get some tips on how to pause, breathe, calm their CNS so they can respond to their kids in the ways they want to instead of reacting in ways that bring shame and guilt

Anna Barton:👍

2026-04-21 12:38:50 From lstabile to Everyone:

Consistency is on the other side of everything I'm working towards. It addresses the stop-start cycle, overthinking & doubt, delayed results, mistrust in yourself & false dependence on 'relying on feeling ready' to undertake your goal.

2026-04-21 12:39:18 From Nancy Skubis Coaching to Everyone:

Love these ladies!

2026-04-21 12:39:59 From Tiffany Jauch to Everyone:

Love the chart idea! I’ll play around with both of my ideas

2026-04-21 12:40:01 From Jenn Buckner to Everyone:

Steps: 1. Name what you’re feeling.

2. Notice the thought behind it.

3. Ask if it’s actually true.

4. Replace it with truth.

5. Take one calm next step.

2026-04-21 12:40:08 From Angela Lemos to Everyone:

5 Ways to Have More Relaxed Relationships with Your Adult Children.

Tiffany Jauch:❤️

2026-04-21 12:40:35 From Angela Lemos to Everyone:

Subtitle: It’s Not About You.

2026-04-21 12:40:44 From Nancy Skubis Coaching to Everyone:

Saving the chat to subscribe / get opt in!

2026-04-21 12:41:31 From Susan Jenkins to Shanna Pyzer | shannapyzer.com (direct message):

Y’all! Giving me so many thoughts!

2026-04-21 12:42:15 From Julie Kistenmacher to Everyone:

Will we get the replay of this?

2026-04-21 12:42:17 From Susan Jenkins to Shanna Pyzer | shannapyzer.com (direct message):

Chat just got charged criminally today….

2026-04-21 12:44:39 From Anna Barton to Everyone:

Guide (flipbook made in Canva)

2026-04-21 12:45:02 From Jenn Buckner to Everyone:

Guide but thinking more checklist

2026-04-21 12:45:16 From Angela Lemos to Everyone:

Email series or short video teaching. Possibly a workshop?

2026-04-21 12:45:54 From lstabile to Everyone:

Guide - 10 second scripts to repeat like a cue.

2026-04-21 12:46:21 From Lisa Herbstreit to Everyone:

Checklist -one of five best practices is to decide if you do your own taxes or pay a tax service…lead magnet is checklist helping to make that decision

2026-04-21 12:46:23 From Anna Barton to Everyone:

Under download on canva, I click the "more" and scroll down to HEYZINE flipbook.

2026-04-21 12:47:24 From Anna Barton to Everyone:

Not quite

2026-04-21 12:47:58 From Anna Barton to Everyone:

They integrate, though

2026-04-21 12:49:10 From Tiffany Jauch to Everyone:

Either thought chart or 3-5 steps to pause…. I might actually make those 2 separate ones and use them in different ways 🤷‍♀️

Kind of think I’ll need to help them pause first and take a breath before shifting thoughts…what do you guys think?

2026-04-21 12:49:11 From Jenn Buckner to Everyone:

I have stanstore

2026-04-21 12:49:21 From Nancy Skubis Coaching to Everyone:

I’m a little tech challenged at the time so I have it created in Canva and house it on Substack. If I make changes I don’t have to update any files

2026-04-21 12:49:54 From Jenn Buckner to Everyone:

Shanna what do you recommend?

2026-04-21 12:51:36 From Jenn Buckner to Everyone:

Do you have to blog to have substack?

2026-04-21 12:51:41 From Jana Spigener to Shanna Pyzer | shannapyzer.com (direct message):

So very interesting, Shanna! I’m probably jumping the gun b/c I need to set up my delivery system (wanting to do Substack). Can I message you to get some help with that?

2026-04-21 12:52:22 From Jenn Buckner to Everyone:

Yay!

2026-04-21 12:56:57 From Shanna Pyzer | shannapyzer.com to Everyone:

https://docs.google.com/document/d/18tpjdnj5hEgQnLPKNIszgc_01islilnHxxvu8yHa6nM/copy

2026-04-21 12:57:08 From Sherrie #TheSoulJourneyPodcast to Everyone:

Create my offer for my course

2026-04-21 12:57:18 From Sherrie #TheSoulJourneyPodcast to Everyone:

Well

2026-04-21 12:57:29 From Sherrie #TheSoulJourneyPodcast to Everyone:

I need the mess magnet first

2026-04-21 12:58:02 From Susan Jenkins to Shanna Pyzer | shannapyzer.com (direct message):

I have a thing now….this was great. Will watch remainder later…

2026-04-21 12:58:10 From Jenn Buckner to Everyone:

Finish lead magnet and figure out how to find ppl to sign up for it. Social Media?

2026-04-21 12:58:11 From Sherrie #TheSoulJourneyPodcast to Everyone:

Maybe a questionnaire

2026-04-21 12:58:20 From Sherrie #TheSoulJourneyPodcast to Everyone:

You need this if...

2026-04-21 12:58:25 From Jana Spigener to Everyone:

Baby steps here… I’ll reach out to get help creating my Substack. Possible lead magnet idea… Say Yes to Sound Slumber: Waking Up Ready for Your Day???

Nancy Skubis Coaching, Lisa Herbstreit, Tiffany Jauch:❤️

2026-04-21 12:59:00 From Nancy Skubis Coaching to Everyone:

Replying to "Baby steps here… I’ll reach out to get help creati...":

Love this!

2026-04-21 12:59:11 From Lisa Herbstreit to Everyone:

My next step is set up Substack

2026-04-21 12:59:20 From Tiffany Jauch to Everyone:

Love that!!

2026-04-21 12:59:37 From Jenn Buckner to Everyone:

Replying to "Baby steps here… I’ll reach out to get help creati...":

Teach me!

2026-04-21 12:59:44 From lstabile to Everyone:

Create my ten second script for Identity Anchor to be used at Fitness event & have QR Code & email sign up list; Have a flyer with my Value Exchange with my email/text

2026-04-21 13:00:05 From Lisa Herbstreit to Everyone:

Hmmm…has this been my next step before ?!?!

2026-04-21 13:00:18 From Anna Barton to Everyone:

Shanna - that is gold ✨️

Audio replies to the questionnaire

2026-04-21 13:00:29 From Nancy Skubis Coaching to Everyone:

Gotta run to my client call! Bye! Thank you!

2026-04-21 13:00:36 From Sherrie #TheSoulJourneyPodcast to Everyone:

Technology

2026-04-21 13:00:37 From Tiffany Jauch to Everyone:

Next step once made… Figuring out my MailerLite account and landing page there

2026-04-21 13:01:05 From Jenn Buckner to Everyone:

Growing social media to get leads-a whole other ballgame of marketing there

2026-04-21 13:01:06 From Anna Barton to Everyone:

Everyone already HAS a [_____]

2026-04-21 13:01:25 From Lisa Herbstreit to Everyone:

Perfection is not the goal…

2026-04-21 13:02:19 From Anna Barton to Everyone:

A kick-*** Lead Magnet 🧲

Lisa Herbstreit:🌟

2026-04-21 13:04:43 From Jenn Buckner to Everyone:

Have to go, thank you for this! So helpful! Will finish on the replay!

2026-04-21 13:05:05 From Jana Spigener to Everyone:

Question: In Substack, are your posts private? Or are they open for anyone to find?

2026-04-21 13:05:52 From Anna Barton to Everyone:

Aaah!

Laura BREATHES genius ideas!

2026-04-21 13:06:20 From Lisa Herbstreit to Everyone:

Have to get back to work…thanks Shanna

2026-04-21 13:06:32 From Jana Spigener to Everyone:

I do have it and will go back to it!

2026-04-21 13:06:55 From lstabile to Everyone:

Anna, I learn from the the BEST MENTORS!!!

2026-04-21 13:07:07 From Sherrie #TheSoulJourneyPodcast to Everyone:

It's sooo good

2026-04-21 13:07:41 From Anna Barton to Everyone:

I didn't have a weekly essay, so last week (?) I posted my flipbook as a "post." For a while, it was pinned to the top of my Substack site.

2026-04-21 13:08:48 From Angela Lemos to Everyone:

Yes, Shanna. What a great perspective!

2026-04-21 13:08:52 From Anna Barton to Everyone:

Pruning

Rooting

Digging

Air

Sunlight

Sharing

2026-04-21 13:09:08 From Anna Barton to Everyone:

Cultivate

2026-04-21 13:10:56 From Anna Barton to Everyone:

Shanna is UNAFRAID to wrap her mind around your tech! I have FreedomKit.ai

2026-04-21 13:11:25 From Anna Barton to Everyone:

Marco polo

2026-04-21 13:12:18 From lstabile to Everyone:

She is also very patient with those embracing new beginnings!! (aka needs a lot of help & support)

Jana Spigener:❤️

2026-04-21 13:12:30 From Anna Barton to Everyone:

Absolutely

2026-04-21 13:12:40 From Sherrie #TheSoulJourneyPodcast to Everyone:

Support and encouragement

2026-04-21 13:13:28 From Jana Spigener to Everyone:

Would you recommend Full Steam Ahead over 1:1 when just starting out?

2026-04-21 13:13:53 From Jana Spigener to Everyone:

With you

2026-04-21 13:13:59 From Anna Barton to Everyone:

💜💜💜💜💜

2026-04-21 13:14:23 From Sherrie #TheSoulJourneyPodcast to Everyone:

Do the one on one BEST VALUE AND SO SO WORTH IT

2026-04-21 13:14:39 From Anna Barton to Everyone:

We can't get enough of Shanna

2026-04-21 13:15:41 From lstabile to Everyone:

I would be happy to do so.

2026-04-21 13:17:33 From Angela Lemos to Everyone:

Love this. What a beautiful recommendation and testimony!

2026-04-21 13:18:09 From Jana Spigener to Everyone:

Wow! So good!

2026-04-21 13:22:29 From Michele Lewis to Everyone:

Laura invited me!!

2026-04-21 13:23:07 From Jana Spigener to Everyone:

Are you sending email link for full steam ahead?

2026-04-21 13:23:26 From Angela Lemos to Everyone:

What day and time is Full Steam Ahead?

2026-04-21 13:28:30 From Jana Spigener to Everyone:

This was amazing! Thank you!

2026-04-21 13:28:41 From Michele Lewis to Everyone:

So helpful!! Thank you!!

2026-04-21 13:28:43 From Colleen Smith to Everyone:

Thank you!!!!

2026-04-21 13:28:43 From Angela Lemos to Everyone:

Thank you!! This was great!

Sherrie

“I am a Shanna fan because she has helped me get out of my own head. She is patient, kind, and incredibly knowledgeable. If she doesn’t know something, she figures it out and walks me through it step by step in a way that actually makes sense.”

“I appreciate her encouragement and the community she has created. Even when she couldn’t meet, we still showed up and kept going. That says everything about what she’s built.”

“I can’t recommend her programs enough. You need Shanna in your life.”

“I was very hesitant to join, especially because I had no experience with things like Facebook and Instagram. That part of building a business felt completely unfamiliar and overwhelming.

But this community is so warm and welcoming, and Shanna is amazing. If she doesn’t have the answer right away, she will figure it out with you. That alone removed so much frustration and kept me from wanting to give up when I felt stuck.

I learned so much from Shanna and from the community. The support, the teaching, and the resources made it possible for me to start where I’m at and actually move forward in building my coaching business.”